Shopee recorded over 11 million orders across Southeast Asia in just 24 hours during the 11.11 singles day sales recently, over four times more orders than what it received in 2017. The platform received over 42 million visits and at its peak, Shopee sold over 52,000 items in a minute!
While 11.11 singles day has always been closely associated to deals on gadgets and technology products, you won’t be able to guess what were the top-3 items that Malaysians bought on
In terms of product searches, buyers look for a varied range of products with “women blouse”, “watches”, “mobile phones” and “air fryer” being among the most popular searches made on the day.
And it wasn’t just the buyers that got the best deal. Sellers made had a lot to smile about on the day as well. Top participating brands and sellers enjoyed up to 716 times increase in orders and an average of more than 750% increase in traffic.
In terms of gadgets, Realme 2 Pro, which debuted in Malaysia just a few days prior to 11.11, was the best-selling smartphone for the day. While we’re on the topic of mobile gadgets, the massive sales numbers are made even more impressive when you consider over 90% of orders made on the day was done using the
For those who missed out on the 11.11 deals,