• 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • Tune Talk
    • U Mobile
    • Unifi
    • Yes
  • Cars
  • Contribute
  • Jobs
Menu
  • 中文版
  • BM
  • News
  • Deals
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Tech
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • Tune Talk
    • U Mobile
    • Unifi
    • Yes
  • Cars
  • Contribute
  • Jobs
Search
  • Tech
    • News
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Buyer’s Guide
  • Opinions
  • Digital Life
  • Video
  • Deals
  • How-To
  • Cars
  • Bahasa Melayu
  • EV
  • Contribute
  • Advertise
Menu
  • Tech
    • News
    • Mobile
    • Computers
    • Cameras
    • Wearables
    • Audio
    • Drones
  • Telco
    • Celcom
    • Digi
    • Maxis
    • Time
    • U Mobile
    • Unifi
    • Yes
  • Reviews
    • First Impressions
    • Hands-on
    • Comparisons
  • Buyer’s Guide
  • Opinions
  • Digital Life
  • Video
  • Deals
  • How-To
  • Cars
  • Bahasa Melayu
  • EV
  • Contribute
  • Advertise
Search
Close
Home News

Samsung officially reveals its new camera technology, BRITECELL

  • BY Rory Lee
  • 18 November 2015
  • 5:04 pm
  • Comment
Share on FacebookShare on Twitter

A recent reveal at the Samsung Electronics 2015 Investors Forum could be a hint at what might be the camera technology in the upcoming Samsung Galaxy S7. Rumours that have been floating around recently indicates that the Galaxy S7 could have a 12-megapixel camera with a large 1/2-inch sensor.

About a week ago, a trademark application from Samsung was spotted for BRITECELL, which then sparked another set of rumours about the Galaxy S7’s camera. Well, Samsung has finally revealed the BRITECELL camera technology, though they did not provide any confirmation on whether or not it would be the one in the Galaxy S7.

151118-britecell-1

Revealed by Samsung LSI marketing head Kyushik Hong, BRITECELL promises enhanced light sensitivity in low-light conditions with less colour artifact. BRITECELL was not the rumoured Galaxy S7 1/2-inch sensor with large pixels though as it actually has smaller one micron pixels. Samsung says that these smaller pixels will help reduce the module height by 17% while maintaining low-light sensitivity at 1.12µm.

The sensor also utilises Samsung’s Smart WDR technology which will help provide a more detailed image by using multi-exposure for better spatial resolution and Phase Detection Auto Focus (PDAF) for faster, more accurate photos.

Although the electronics giant did not confirm whether this BRITECELL technology would be used in their smartphones, if they do, the Galaxy S7 could very well be the first one to receive it. With the BRITECELL’s focus on improving low-light performance, the next-generation Samsung phones could be significantly better than its predecessors. To get a gauge of what one of Samsung’s current phone’s camera can do, have a look at the smartphone camera comparison we did back in October.

[SOURCE]

Tags: AndroidBRITECELLBRITECELL camera technologyGalaxy S7Galaxy S7 cameralow-light photographyrumour millSamsungSamsung ElectronicsSamsung Electronics 2015 Investors ForumSamsung Galaxy S7Samsung Galaxy S7 camerasamsung malaysiasmart phonesmartphone
Rory Lee

Rory Lee

POPULAR

Samsung officially reveals its new camera technology, BRITECELL

November 18, 2015
BYD Tech Discovery KL

MITI’s CBU EV ruling will wipe out current EV lineup from BYD, iCaur, Mini, Smart, Toyota, and more

May 7, 2026
Proton Saga Cross AMA02 by Theottle

Proton Saga Cross AMA02 to begin production in October?

May 4, 2026

MITI increases minimum CBU EV price to RM300K? Imported EVs with 240hp and below not allowed?

May 6, 2026

YouTube Premium Lite now in Malaysia: Ad-free viewing from RM12.90/month

May 4, 2026
Proton EV Plant, Tanjung Malim

MITI says EVs won’t become more expensive, but can Malaysia’s CKD industry fill the gap?

May 10, 2026

Copyright © 2025 · SoyaCincau.com
Mind Blow Sdn Bhd (1076827-P)

  • ADVERTISE
  • DISCLAIMER

Copyright © 2026 · SoyaCincau.com – Mind Blow Sdn Bhd (1076827-P)

  • ADVERTISE
  • DISCLAIMER