But the Z Ultra is not without its quirks. The lack of an LED flash and a dedicated camera button are two big sore points that many will find difficult to ignore, the dated UX UI skin is far behind what HTC and Samsung are putting in their phones, and the camera app lacks many of the smart features you take for granted in a Galaxy S4 or HTC One.
Sony would like to convince you otherwise.
In its latest promo video, Sony highlights some of the unique features of the Xperia Z Ultra and we have to admit, all of them are great. The question is, is great good enough? What do you think?
Head on over to after the jump to watch the video.
Also check out: our first impressions of the Xperia Z Ultra here.