HTC using SLCDs, AMOLEDs in very short supply

Posted:  July 27, 2010   By:    5 comments   


In an official statement, HTC confirmed that they will be using Super LCD developed by Sony as displays in devices like the Desire and Nexus One.

Though not officially indicated in the statement, it is a widespread understanding that Samsung’s AMOLED display are in short supply and demand for HTC devices are strong that they have to look at other display alternatives to ensure that they are able to keep supply in check.

We haven’t had any experience with SLCD but it’s going to be interesting to see how it compares against AMOLED and Apple’s Retina Display technology.

Interestingly, when it comes to displays, Samsung is the world leader with 1 in 5 panel TVs being a Samsung.

Full press release from HTC after the jump.

[via]

HTC INTRODUCES SLCD DISPLAY TECHNOLOGY TO ITS PORTFOLIO

New Displays to be integrated into HTC Desire and Nexus One

Taoyuan, TAIWAN – July 26, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC III™ technology.

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5 Comments for HTC using SLCDs, AMOLEDs in very short supply

Super LCD vs AMOLED Display Comparison | SoyaCincau

[...] HTC announcing its switch to Sony’s Super LCD display, many are wondering how does Super LCD compare to AMOLED? Howard forums had recorded a [...]

Nexus One lives on as Android Developer Phone | SoyaCincau

[...] According to the Android blog, the device is shipped with Android 2.1 and will be prompted to download Android 2.2 Froyo the moment you switch it on. Most likely these are the earlier batch of Nexus One that still uses AMOLED screen instead of Sony’s SLCD. [...]

HTC Aria introduced in Malaysia, coming to DiGi | SoyaCincau

[...] touch screen with a decent 320×480 HVGA resolution but there’s no mention if it is using SLCD or AMOLED. It is also powered with a 600MHz processor, 512MB of ROM and 384MB of RAM. It comes with removable [...]

September 15: Not one but possibly two HTC phones will be revealed! | SoyaCincau

[...] a recap of what we think the the Desire HD will be packing: 4.3in WVGA screen (most probably of the SLCD kind), Froyo (Android 2.2), 8MP camera with 720p video recording, 1GHZ Snapdragon processor and 4GB [...]

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