HTC has unveiled a new pair of #powerof10 devices — the HTC Desire 10 Pro and Desire 10 Lifestyle — which are designed to fit in to an incredibly competitive mid-range market. However, it doesn’t look particularly like the devices are ready for the slugfest as one of them comes equipped with a 3-year-old entry-level processor.
The successor to the HTC Desire 820 is here, and it will be sporting BoomSound speakers on both ends of its mostly plastic body.
Pick up your phone, yes that one. The one that’s never more than an arm’s reach from you at all times. The one that has probably been in the bathroom with you more times than the toilet roll has. Yes, that one.
Of course, if you’re already reading this on your smartphone then I do apologise for being an idiot by choosing this intro, but I digress.
How does your smartphone feel? And no, I don’t mean this in a metaphorical out-of-body-experience sense, I mean this in a literal sense. We spend every waking moment (some sleeping) of our lives holding onto a little brick that probably weighs no more than a really heavy spoon at a posh restaurant, but most of us put little to no thought into how a device feels in the hand when deciding on a purchase. It’s all about specs and that’s rather unfortunate.
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HTC has just introduced two new dual-SIM smartphones that share quite a few bits in common, with the exception of screen size and a few other features.
Both devices will be sporting the same octa-core 1.7GHz MediaTek MT6592 CPU as well as 1GB RAM, 8GB storage and 2,600mAh battery. They will also be running on HTC Sense UI 6.0 based on Android 4.4.2 KitKat. The processor is also the same one that’s under the hood of the dual SIM Redmi Note so performance wise the devices should be relatively similar.
As we look forward to the new year, many are getting excited about HTC’s new M9 flagship aka the Hima. But don’t put your hopes high just yet as their CES teaser is pointing towards a new HTC Desire smart phone. The event image that’s posted on Weibo carries the tagline “Always Desire more” and it is happening at 5AM on 6th January in local Malaysia/Beijing Time.
With that, we expect a newer Desire model that could potentially be a level higher than its current HTC Desire EYE. The new Hima flagship is more significant and HTC is likely to announce it on a separate special event, just like Samsung’s Unpacked series. Who knows, it could be at MWC 2015 which is happening on the first week of March 2015.
The recently launched HTC Desire 610 and Desire 816 are now available in Malaysia. Priced at RM999 and RM1,199 respectively, these mid-tier devices support fast 4G LTE connectivity and comes with HTC’s awesome front facing Boom Sound stereo speakers.
The Desire 610 features a 4.7″ screen that does qHD resolution of 960×540 and runs on a 1.2GHz Quad-Core Snapdragon 400 processor with 1GB of RAM and 8GB of storage. It also gets a 8MP + 1.3MP camera and a 2,040mAh battery.
Meanwhile the Desire 816 is more uprated with a more solid build and a larger 5.5″ display that does 1280×720 pixels resolution. The processor is a notch higher too with a 1.6GHz Quad-Core Snapdragon 400 processor with 1.5GB of RAM and 8GB of storage. The camera is a 13MP BSI unit at the rear while Selfie is handled with a 5MP shooter. The on-board battery packs 2,600mAh, which is the same capacity as the HTC One M8.
You can check out our hands-on photos of the 2 Desires from the launch over here.
Thanks @msyafiqramli for the tip!
Apart from the HTC One M8, HTC Malaysia has also launched the Desire 610 and Desire 816 smart phones in Malaysia. The Desire 610 with its 4.7″ display is going for RM999 while the Desire 816 with its bigger 5.5″ display is going for RM1,199. Both devices will be available in Malaysia by end May or early June.
The dwell deeper into the specs, the Desire 610 is a mid-spec smart phone with a Quad-Core 1.2GHz Qualcomm Snapdragon 400 processor, 1GB RAM and 8GB of storage. The main camera is a 8MP BSI unit with f/2.4 aperture and it supports Full HD 1080p video recording.
Meanwhile at the front, the Desire 610’s 4.7″ display pushes a qHD resolution of 960×540 while its front camera is rated at 1.3MP. Juicing up the device is 2,040mAh battery and overall it weighs 143.5 grams with a thickness of 9.6mm.
The bigger Desire 816 offers more uprated specs with the front 5.5″ display pushing 720p HD resolution and runs on a faster Quad-Core 1.6GHz Qualcomm Snapdragon 400 processor with 1.5GB of RAM and 8GB of storage. It also gets a boost in the camera department with a 13MP BSI sensor for its main shooter while front shots are taken care by its 5MP BSI camera. Both front and back cameras are capable of shooting 1080p HD video. On-board it gets a 2,600mAh battery but still manages to maintain a rather slim 7.9mm profile. It tips the scale at 165grams.
Both Desire 610 and Desire 816 comes with HTC’s famed Boom Sound front stereo speakers, 4G LTE support, a microSD expansion slot that supports 128GB capacity and uses nano SIM. You can get the full specs over at HTC’s Desire 610 and Desire 816 product pages.
Head after the break for hands-on photos of the Desire 610 and Desire 816.
HTC Malaysia has revised its smart phone price list for 2014. The new pricing is cheaper than before and covers its current HTC One, Butterfly and Desire range.
It will take effect starting tomorrow 15th February 2014 and below is the itemised price list:
HTC Butterfly S – RM2,099 (Glamour White, Metallic Grey, Fervor Red)
HTC One 32GB – RM1,999 (Glacial Silver, Stealth Black, Glamour Red)
HTC One 32GB – RM2,199 (Gold)
HTC One mini – RM1,499 (Glacial Silver, Stealth Black)
HTC One max – RM2,399 (Glacial Silver, Stealth Black)
For the HTC One, it is interesting to note that the Gold colour unit commands a RM200 extra premium compared to the standard Black, Silver and Red colours.
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HTC hasn’t been doing well financially and now they are looking into affordable mid-range smart phones to drive much needed sales volume. In a Reuters report, its Chairwoman Cher Wang has said that HTC has focused too much on its flagship device last year and have neglected the critical mid-tier market. Without a doubt, the aluminium HTC One has cemented HTC’s reputation of making premium smart phones but having a flagship device isn’t enough to turn the company around.
For 2014, HTC will be looking into smart phones within the US$150-US$300 price range for both emerging and developed markets alongside their current high-end models priced above US$600. They have also added that they won’t be getting their hands into the extreme low end market. This goes in-line with Peter Chou’s past statement that HTC will resist making ultra cheap phones just to drive sales.
Compared to other players such as Samsung and even Lenovo, HTC isn’t generally known for affordable devices. It’s HTC One mini despite having mid-range hardware carries a rather premium price tag of RM1,699 when launched. In the past year, HTC has launched a variety of entry level devices such as the Desire 200 and Desire 300 but it faces an uphill challenge against other cheaper alternatives.
In order to drive the numbers, we hope HTC could come out something similar with the Moto G that’s affordable but packs a punch for the masses.