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Recent Reviews
Baraka Telecom ends MVNO agreement with DiGi
Posted:
May 20, 2010
By: soyacincau
2 comments
Bernama reports that Baraka Telecom, a MVNO (Mobile Virtual Network Operator) under DiGi Telecommunication’s network has mutually ceased their MVNO roaming agreement. The reason behind the termination is due to Baraka Telecom’s reconsideration in the MVNO business.
This was quite a surprise to us as Baraka Telecom’s CEO, Al-Ishsal Ishak announced on February 2010 that they will be rolling out within 3 months time with various voice, data and mobile commerce services. Obviously things didn’t turn out as planned.
For those who didn’t know, Baraka Telecom is Malaysia’s 1st Islamic Mobile operator guided by Syariah Principles. It hardly made any waves in our local telco industry while other MVNOs such as Happy and TuneTalk gaining traction in the market.
A quick check on their site revealed very little info except for a 2 campaigns that we hardly heard of. Too bad we never get to see any products or services from them.
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2 Comments for Baraka Telecom ends MVNO agreement with DiGi
Baraka’s CEO responds DiGi pull out | SoyaCincau
[...] coverage on the Baraka-DiGi fallout caught the attention of one very interesting reader – the CEO of [...]
Thanks for your write up, we truly appreciate your views.
The Mobile Virtual Network Operator (MVNO) Roaming Agreement with DiGi Telecommunication has been mutually terminated as Baraka Telecom is reconsidering the MVNO business in Malaysia and the role we want to play in the industry moving forward. We are in discussions with a number of parties at the moment, but it is too soon to provide you with any more detail at this time. I expect that we can provide you with a more definitive roadmap for what we will be doing over the next three to four weeks, at the earliest.
We remain committed to our business ideas and IP in this unprecedented space of Islamic telecoms. God willing, we will be fulfilling the market's curiosity with satisfactory and consumer benefiting programmes, in one form or another.
With regards to the two programmes we conducted, it has produced unprecedented results by all Marketing benchmarks, online and offline. And we're extremely happy with the campaigns. These were targeted to our direct audience, which may explain why some of you may not have been privy to them. Rest assured, the learnings and results will be announced soon.
Keep up your great blog, I'm an avid fan!