The ASUS ZenFone 5 is ingenious

I think something that a lot of people forget is that in technology, it’s not about who does it first, it’s about who does it best. Google wasn’t the first search engine, Apple wasn’t the first company to come up with a “smartphone”, and Facebook wasn’t the first social media network.

Being the first to bring something into the market is severely overrated and it looks like ASUS has realised that too. With its brand new smartphone — the ZenFone 5 — the company looks like it’s ditching all attempts at being first, or even original. Instead, they focused on borrowing the good bits from several of the top smartphone makers, tweaking them (in some cases, improving upon them), then combining all of it into a smartphone.

Sure, you could say that they’re just blatantly copying their competition’s homework, but I think it’s a stroke of genius and here’s why.

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ASUS Malaysia introduces their FullView smartphone priced under RM900

UPDATE: ASUS ZenFone MAX Plus pre-order is now available.

Joining the “FullView” bandwagon is ASUS with their new ZenFone Max Plus (M1). It features a 5.7″ display in an 18:9 aspect ratio. As a result, you get a wider display in a 5.2” smartphone body. In addition, it also packs a dual-camera with wide-angle capabilities and a larger battery for less than RM900.

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ASUS ZenFone Max Plus: Big screen, small price

If you love a big honking screen in a small smartphone body but you don’t have much money, there’s good news because your options for budget 18:9 minimal bezel smartphones are about to get wider. Equipped with what people are now calling the “Full View” display, ASUSupcoming ZenFone Max Plus will be launching locally really soon.

And the best part is that it’s going to be more affordable than a large majority of its competition.

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ASUS has a ZenFone 4 every one of your needs

ASUS ZenFone 4 Malaysia now official

After being wildly successful with bang-for-your-buck smartphones, ASUS decided they wanted to go down the premium route instead so in came the ZenFone 3 series, bathed in glass and metal like no ZenFone had been before. While it certainly turned heads, there was that group of people who couldn’t accept that they had to pay a premium price tag for an ASUS badged phone.

Was that the right choice for them? I don’t know quite yet, but one thing’s for sure, the company’s brand new ZenFone 4 lineup proves that the premium-ness is here to stay.

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ASUS ZenFone AR with 8GB RAM costs more than the Galaxy S8+

UPDATE: The ZenFone AR has been officially launched in Malaysia! Here are the details.

ASUS Malaysia is launching the ZenFone AR this afternoon and it’s the world’s first smartphone that’s Google Tango AR and Daydream VR enabled. It’s also the world’s first phone to be announced with 8GB RAM earlier this year.

Being a feature packed device, you should realistically expect the ZenFone AR to cost more than the ASUS ZenFone 3 Deluxe that was announced with a starting price of RM2,599. Instead, it costs more than that. Even more than the Samsung Galaxy S8+.

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World’s first AR+VR smartphone will launch in Malaysia next month

ASUS ZenFone AR Malaysia

UPDATE: ASUS Malaysia has updated that the ZenFone AR launch is happening on 4 July instead.

Computex is a place where a whole lot of really cool stuff happens. This year at the ASUS booth, the coolest thing — besides the new launches, of course– is the fact that we get to see (and try out) ASUS’s brand new Tango and Daydream enabled smartphone, the ZenFone AR, in action.

The best part? ASUS also revealed when the phone will hit Malaysian shores.

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