The ASUS ZenFone 4 lineup was probably one of the fastest smartphone rollouts in Malaysia, with several of the devices from the lineup going up for pre-order on the day of launch itself. However, the namesake model — the ZenFone 4 — was not among them.

Initial reports indicated that it would make an appearance locally in the first week of September, and although it hasn’t been officially announced, we now have a price for this handset. You’re going to want to sit down for this.

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