Sometimes I think to myself, what’s the point of a stylus on a smartphone? Everything you can do on a daily basis with a stylus, you can also do with your fingers. I’d much rather have the extra space filled up with battery mAhs.
Then, I see that same stylus in the hands of someone with actual artistic ability and it’s like, OK, that’s pretty awesome. Read the rest of this entry »
Athletes competing at Sochi Winter Olympic in motherland Russia gets a Galaxy Note 3 courtesy of Olympic sponsor Samsung but Swiss athletes at the games claimed that they have been told to cover up Apple logos on iPhones if they use them at the opening ceremony – but both Samsung and the International Olympic Committee say that no such thing happened according to the Guardian.
“Samsung did not request any action of this nature from athletes attending the 2014 Sochi Winter Olympics. All commercial marketing around the games is overseen by the International Olympic Committee (IOC) and Samsung has not been involved in any decisions relating to branding of products used by athletes at the games.” said Samsung spokesperson when asked about the issue.
So the Guardian approach the International Olympic Committee for clarification on the matter, the IOC’s press office said: “it is not true. Athletes can use any device they wish during the Opening Ceremony. The normal rules apply just as per previous games. The Samsung Note 3 that were distributed are a gift to the athletes, so they can capture and share their experiences at the games, and the phones also contain important competition and logistical information for competing athletes.“
In any case, Olympic sponsors being anal about rival brands sharing their limelight at one of the biggest sporting event in the world is not uncommon. The 2012 Olympics had “branding police” making sure sponsors’ brands get all the exposure they paid for, as well as keeping a watch inside event locations to prevent “guerilla advertising” by non-sponsor brands.
So what do you think?
UPDATE: Samsung and IOC denies ordering athletics on branding cover up.
It was reported that each athlete were given a brand new Galaxy Note 3 but in exchange, they are told to hide or cover branding of their personal non-Samsung phones. The ruling apparently was revealed by the Swiss Olympic team and they were requested to cover Apple logos on their iPhones so that it won’t be seen during the opening ceremony that’s broadcasted live worldwide. Fortunately the branding cover up rule only applies to the athletes.
While this is seen to be a harsh move by Samsung, it looks like they are not giving any chance for competitors to hijack their well spent sponsorship at the Winter Olympics. International sports sponsorship is very expensive and usually it is limited to 1 brand per industry. In the past, there are countless of ambush marketing campaigns performed by non-Olympic sponsors prompting organisers to issue fines to those who tried to associate themselves with the games through unconventional means.
As for the athletes and telling them what to do with their personal belongings is just a little bit too much. Besides, most people would have been using covers and even if they don’t, people could tell its an iPhone from the shape anyway.
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