Today I had the opportunity to take a closer look at the Proton X70. During its second round of preview for the media, the main focus is on the tech aspect of the SUV, particularly its infotainment system. Unfortunately, cameras were not allowed but here’s my first impressions including its voice assistant feature.
At a closed-door event yesterday, PROTON unveiled its first-ever SUV, the PROTON X70. The X70 also marks the end of PROTON’s long-standing tradition of naming its cars using proper nouns instead now all future PROTON models will adopt an alpha-numerical naming convention.
The move to change the way PROTON cars are named is sad for me. The names PROTON use during its early days were among the best names you could have for car. Names like “Saga”, “Wira”, “Satria”, “Putra”, “Perdana”, “Juara” are all unquestionably Malaysian.
Remember seeing a PROTON Wira when I was on holiday in the UK and when I was studying in Australia, I found out that there was a very active PROTON Satria GTI club there. This made me beam with pride. A name like the X70 doesn’t make me feel anything.
PROTON is launching their first SUV in Malaysia very soon and this is the first product that’s co-developed by Geely and PROTON. During the exclusive preview to the media, it was revealed that the SUV will be called the PROTON X70 and it’s open for booking starting tomorrow.