The latest entry-level 9.7″ iPad for 2018 is finally here in Malaysia and it’s probably all you ever need from an iOS tablet. It gets a newer Apple A10 Fusion chip from the iPhone 7 and it also supports the Apple Pencil which was previously exclusive to the iPad Pro series. On top of that, it’s also RM100-RM250 cheaper compared last year’s model at the time of launch.
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Do they seem outgunned? Maybe. But this affordable iPad may just be exactly what the people have been asking for.
As smartphones continue to grow, the tablet segment has been on a decline for the past few years. The iPad which was first introduced in 2010 is also having a slowdown in sales since 2014. With consumers getting comfortable with larger screen smartphones, it seems that the slate form factor is slowly becoming redundant.
Surprisingly, Apple has just posted its first quarterly growth for the iPad year-over-year since late 2013 with a total of 11.42 million iPads sold in the last fiscal quarter.
Apart from introducing the red iPhone 7 and larger iPhone SE storage options, Apple has also introduced its new iPad in Malaysia. This replaces their 2-year-old iPad Air 2 and it’s their most affordable 9.7″ iPad right now.