So the HTC 10 has been out for quite some time now and it’s been getting pretty good feedback. However, it seems that the Taiwanese company isn’t done rehashing their old One M9 smartphones. Here’s their latest rendition — the One M9+ Prime Camera Edition.

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HTC is going through a rough patch lately. Not only did their flagship device lose out to high-end flagships from other manufacturers like Samsung and Apple, it was also plagued with controversy as its Snapdragon 810 was running way too hot, all of which led to plummeting sales. Then in hopes of pulling more sales, they launched the One A9 which has been accused of looking like a carbon copy of the iPhone 6/6s, though was rather well received by critics. On paper, the One A9’s specs were far from being a world beater, with only a Snapdragon 617 processor mated with 2GB of RAM, so it left many HTC fans who desired a worthy flagship wanting more.

Then, the Taiwanese company gave fans another glimmer of hope when the HTC One X9 leaked online with what looked to be promising specifications. Now, more pictures of the device have also been leaked and it looks…different to say the least.

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For something that’s called the HTC One, there sure are many more than just one device. Now, with the newly announced One M9s, there is another One on the market designed to make purchases for the everyman smartphone buyer all the more difficult.

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In a nutshell, lawsuits between tech giants are not uncommon and Apple isn’t a first-timer in the ring. They’ve butt heads with Samsung before, in a long-drawn-out battle of ping pong, each taking turns to sue each other. When the first leaks of the HTC One A9 came around, we too thought it was an iPhone clone but lets take a look closer at how Apple “innovates”; methods that haven’t settled well with their Taiwanese counterparts, causing one of HTC’s regional chiefs to share his two cents on the subject.

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You can never be sure what the Taiwanese based company has up its sleeves, boring or otherwise. Seen as a small change to the existing HTC One M9+, the addition makes way for a higher-megapixel count on its rear sensor and tweaking the HTC Duo concept slightly.

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When the Galaxy S6 was announced, it whooped other devices on Antutu benchmarks by a huge margin. With half of 2015 gone and there are newer flagships sporting Qualcomm’s top of the line Snapdragon 810 processor, the Galaxy S6 continues to reign supreme thanks to its 64-bit 14nm Exynos 7420 processor, 3GB of LP-DDR4 RAM and a faster Universal Flash Storage.

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As promised previously, HTC is rolling out fix to improve the camera performance of its One M9 flagship. The One M9 was launched with a larger 20MP shooter but it pales in comparison to other flagships like the Galaxy S6 and iPhone 6 that uses a lower pixel count camera.

With the new software update carrying the version 1.40.401.5 (still based on Android 5.0.2), it has a greater auto-exposure balance to improve overexposure and it also claims to have reduce noise and blur levels in low light conditions. Photos should get true to life colours as the update reduces the yellow and green hues that were apparent in extreme lighting conditions.

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HTC has announced its new blinged-up HTC One M9 for the UEFA Champions League season that comes in 24 Carat Gold. To spread the word quickly, twitter is probably one of the best way to do it but there’s a little boo-boo that could spoil it all.

When HTC tweeted the new device, one of its photos showed a reflection of a competing device.

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We reported yesterday that the HTC One ME9 was on it’s way, having achieved TENAA certification not too long ago. But now we have a tentative launch date as well as new press images of the phone, showcasing not only how thin it is but also it’s somewhat metallic looking outer shell.

The HTC One ME9, also known as the Hima Ace, is essentially a down scaled HTC One M9+ with only one camera at the back and a plastic shell instead of the metal the HTC One series is known for.

The ME9 will be sporting a 64-bit MediaTek MT6795 processor under the hood, alongside 3GB RAM and 32GB expandable storage which can be bumped up to 128GB. The phones screen would be a 5.2 inch LCD-3 display with a 1440 x 2560 QHD resolution with 565ppi. Under the hood you will also find a 2900mAh battery along with Android 5.0 running the show with Sense 7.0 plastered on top.

The HTC One ME9 is expected to be arriving in July for the Hong Kong, India and Thai markets. It has an estimated price of $563 USD (about RM 2006) which is a fair bit cheaper than the RM 2,599 retail price for the One M9+. The phone will be available in Classic Rose Gold, Gold Sepia and Meteor Gray colour options.

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Word has gotten out recently that the HTC One ME9 (basically the plastic version of the One M9+) is on the way, as leaked by twitter tipster @upleaks and the phone has already been certified in China by TENAA. The HTC One ME9 is essentially HTC’s answer to a more budget variant of the One M9+ that has roughly the same specs but not-so-premium build for the sake of making it more affordable, much like the HTC One E8 before it.

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