HTC hasn’t been doing well financially and now they are looking into affordable mid-range smart phones to drive much needed sales volume. In a Reuters report, its Chairwoman Cher Wang has said that HTC has focused too much on its flagship device last year and have neglected the critical mid-tier market. Without a doubt, the aluminium HTC One has cemented HTC’s reputation of making premium smart phones but having a flagship device isn’t enough to turn the company around.
For 2014, HTC will be looking into smart phones within the US$150-US$300 price range for both emerging and developed markets alongside their current high-end models priced above US$600. They have also added that they won’t be getting their hands into the extreme low end market. This goes in-line with Peter Chou’s past statement that HTC will resist making ultra cheap phones just to drive sales.
Compared to other players such as Samsung and even Lenovo, HTC isn’t generally known for affordable devices. It’s HTC One mini despite having mid-range hardware carries a rather premium price tag of RM1,699 when launched. In the past year, HTC has launched a variety of entry level devices such as the Desire 200 and Desire 300 but it faces an uphill challenge against other cheaper alternatives.
In order to drive the numbers, we hope HTC could come out something similar with the Moto G that’s affordable but packs a punch for the masses.
You can expect that the specs of the Desire 200 are going to reflect that price point. The device features a 3.5-inch HVGA display (that’s 480×320 pixels, the same screen resolution as the iPhone 3GS with 163ppi), you also get a single-core processor 1GHz Snapdragon S1 processor, 512MB RAM and 4GB of internal storage expandable with microSD up to 32GB. Battery size is 1,230 mAh.
Basically, you can forget about getting Android 4.2 with this device. The budget basement theme continues with no front-facing camera, and a 5MP rear camera. In essence, the Desire 200 have almost identical innards to the Desire C released about a year ago but with a slightly faster processor (1GHz in the Desire 200 versus 600MHz in the Desire C).
Official details on the Desire 200 here.
HTC today announced it’s latest entry-level smartphone, the Desire 200 and as you’d expect the specs were chosen to keep costs as low as possible.
The Desire 200 features a 3.5-inch HVGA display (that’s 480×320 pixels, the same screen resolution as the iPhone 3GS producing an eye-aching 163ppi) a single-core processor 1GHz Snapdragon S1 processor, 512MB RAM and 4GB of internal storage expandable with microSD up to 32GB, and a 1,230 mAH Li-on battery. Basically, you can forget about getting Android 4.2 with this device. The budget basement theme continues with no front-facing camera, and a 5MP rear camera.
In essence, the Desire 200 have almost identical innards to the Desire C released about a year ago but with a slightly faster processor (1GHz in the Desire 200 versus 600MHz in the Desire C).
No pricing or availability detail have been announced at the moment but we don’t think many will be holding their breath for this one and if we really have to guess, the Desire 200 should be below the RM700 mark if it is made available here.
Official details on the Desire 200 here.
HTC has just taken the covers off its latest offering to take on the mid-range market that the troubled Taiwan tech company say, bring premium performance and versatility to the mid-range smartphone market.
The Desire 600 packs a 4.5-inch LCD2 display, a 1.2GHz quad-core processor, dual-SIM support, an 8MP rear camera and a 1.2MP front camera along with almost all the features seen on the HTC One like Sense 5, BlinkFeed and Beats Audio with BoomSound and dual front speakers in an affordable package.
HTC says the Desire 600 dual sim will be available with mobile operators and major retailers in a number of markets from early June 2013. No pricing detail was announced.
It’s always nice to have options but when you consider the Sony Xperia ZR would probably occupy the same price bracket, it’s hard to chose the Desire 600 over the Xperia’s water friendly talents. In this case, we’d go with the Sony. The ability to shoot videos underwater trumps dual-SIM support any day.
HTC has revealed a new mid-range Android handset. The Desire X offers stylish design and decent performance at a pocket friendly price range. HTC says the Desire X is designed to “bring the technology from the One Series to a more affordable price point.”
It features a 4-inch WVGA (480 x 800 pixels, 233 ppi) Super LCD display that uses similar optical lamination technology as HTC’s top of the line One X that promises more vibrant images. In the imaging department, the Desire X is equipped with a 5MP rear shooter with a rather staid 2fps burst mode compared to the 4fps that the One X manages.
Sporting a design language that is balanced combination of One X and One S, the Desire X runs on Android 4.0 Ice Cream Sandwich with HTC’s Sense UI on top, and is powered by a Qualcomm Snapdragon S4 ‘Play’ 1Ghz dual-core processor which is paired to 768MB of RAM.
There’s a paltry 4GB of on board storage and thankfully the Desire X sports a microSD expansion slot along with 25GB of DropBox cloud storage gratis courtesy of HTC. Power is provided by a 1,650mAh removable battery.
There are two colour options for the Desire X (black or white). At the moment there’s no word on whether the device will come to Malaysia but HTC plans to make the device available in Europe and Asia starting mid-September. Expect the Desire X to retail for just slightly above RM1k.
Now, whatever happened to HTC’s plans of having a reduced, more focused line-up of devices for this year?
HTC Global issued an update via Twitter:
To resolve Desires memory issue and enable the upgrade to Gingerbread, we will cut select apps from the release.
Look for status updates starting next week. We apologize for any confusion.
It looks like memory limitation is indeed a serious issue for the Desire but its great to see that HTC is taking consumer feedback and giving users what they want. Also it looks like Desire users could have Gingerbread on their devices as early as next week
The take out from this is that HTC looks to be a very proactive company able to take in feedback and decisions quickly based on the feedback. They are really creating a lot of positive public perception for themselves with this exercise.
It’s not everyday you see a brand admit to being wrong. HTC UK’s official Facebook page did an about face on their earlier statement and are now saying that the Gingerbread update is indeed coming to the HTC Desire.
Earlier HTC UK claimed that there is simply not enough memory in the Desire produce a smooth user experience with the Gingerbread and HTC’s latest version of Sense UI put together. We find this a bit odd as the 1GHz processor and 576MB of RAM should be enough for Gingerbread and Sense UI to run fine.
Now apparently HTC is able to cook something up.
The very short Facebook update only affirms that the Desire will be getting a Gingerbread update but no timeline or other details are made available, so it could be tomorrow or it could be next year.
Further reading here.
UPDATE: Gingerbread is still coming to HTC Desire! Read more here.
According to their UK Facebook page, there’s simply not enough memory to deliver both Gingerbread and their latest Sense UI together. They explored all possibility to maintain the HTC Sense experience but had finally gave up due to technical constraints. Of course, for those who are adventurous can still find a way of getting Gingerbread update through unofficial channels. Hint: XDA Forums.
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HTC is doing a promo at PC Fair which is happening at Melaka International Trade Centre starting tomorrow, 3 – 5 June 2011. Among the devices on promotion are the latest models such as HTC Sensation, HTC Flyer and the recently announced HTC Wildfire S.
Although the prices for the latest models remained as per RRP, HTC is throwing a couple of extras. For the Flyer, they are giving out free screen protector, 16GB microSD memory card and a 4800mAh Battery bank. The HTC Incredible comes with a 4800mAh Battery bank while the Wildfire S is bundled with car kit. Other models are bundled with free gifts too so view the full size image above for the details.
Surprisingly the original HTC Wildfire is only RM100 cheaper than the latest model but they have thrown a 16GB microSD, screen protector and casing to make it more appealing.
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Ahead of the launch tomorrow, Maxis has revealed pricing details for the HTC Desire S.
The Desire S which retails at RM1799 outright is offered from as low as RM1299 with 24 months contract. What’s interesting to note is that the data contract is eligible even on Maxis Value First postpaid plan of RM30/month.
So what do you think?