The Proton X70 is expected to roll out by end of this year. After it had started accepting bookings via Proton showrooms, the Malaysian car maker is adding a new online channel to make it easier for more Malaysians to book the new SUV.
At a closed-door event yesterday, PROTON unveiled its first-ever SUV, the PROTON X70. The X70 also marks the end of PROTON’s long-standing tradition of naming its cars using proper nouns instead now all future PROTON models will adopt an alpha-numerical naming convention.
The move to change the way PROTON cars are named is sad for me. The names PROTON use during its early days were among the best names you could have for car. Names like “Saga”, “Wira”, “Satria”, “Putra”, “Perdana”, “Juara” are all unquestionably Malaysian.
Remember seeing a PROTON Wira when I was on holiday in the UK and when I was studying in Australia, I found out that there was a very active PROTON Satria GTI club there. This made me beam with pride. A name like the X70 doesn’t make me feel anything.
PROTON is launching their first SUV in Malaysia very soon and this is the first product that’s co-developed by Geely and PROTON. During the exclusive preview to the media, it was revealed that the SUV will be called the PROTON X70 and it’s open for booking starting tomorrow.
Looks like Volkswagen is seriously considering making their fan favourite Beetle into one of their next electric cars.
Love it or hate it, Proton has been providing daily-drivers for the humble denizens of Malaysia for the better part of 33 years. The brainchild of ex-premier Tun Dr Mahathir Mohamad, Proton was conceptualised to boost Malaysia’s industrial capabilities, in addition to stimulating the local economy.
For those of you who don’t know, the Proton name is an acronym derived from Bahasa Malaysia: Perusahaan Otomobil Nasional, which roughly translates to national automotive enterprise/company. Its infancy was spurred by a joint venture with Japanese industrial giant Mitsubishi, which birthed the venerable Saga. From then, the national carmaker has progressed through, offering many firsts in the local industry. Over the years, Proton has had many opportunities to acquire, research and develop world-class technology seen their cars today. Here is a look at the top ten technological milestones that Proton has given us through the years.