I think something that a lot of people forget is that in technology, it’s not about who does it first, it’s about who does it best. Google wasn’t the first search engine, Apple wasn’t the first company to come up with a “smartphone”, and Facebook wasn’t the first social media network.
Being the first to bring something into the market is severely overrated and it looks like ASUS has realised that too. With its brand new smartphone — the ZenFone 5 — the company looks like it’s ditching all attempts at being first, or even original. Instead, they focused on borrowing the good bits from several of the top smartphone makers, tweaking them (in some cases, improving upon them), then combining all of it into a smartphone.
Sure, you could say that they’re just blatantly copying their competition’s homework, but I think it’s a stroke of genius and here’s why.
Asus kicked off its year with a big party at Mobile World Congress 2018 announcing three new phones, the ZenFone Lite, the ZenFone 5 and the flagship ZenFone 5Z. We’ll talk about the ZenFone Lite in a later post, for now I want to concentrate on the two more interesting models – the ZenFone 5 and ZenFone 5z.
The ZenFone 5 is the most intelligent smartphone Asus has ever made, or so they claim. The device was introduced with a range of what Asus claim is AI technology enhancing seven key performance aspects of the device – AI Display, AI Camera, AI Ringtone, AI Gallery, AI Charging, AI Boost, AI Photo Learning.
Before we go into details on the what these AI enhancements do, let’s talk about the specs of the ZenFone 5.
ASUS is unveiling its new ZenFone 5 series next week during Mobile World Congress 2018. Serial leakster @evleaks had earlier shared a couple of renders that is alleged to be the ZenFone 5 Lite that comes with a total of four cameras. Prior to that, we’ve seen a couple of renders that feature an iPhone X-style camera bump which is alleged to be the standard ZenFone 5 model. Now here’s another device which claims to be the ZenFone 5 and it comes with another iPhone X design feature.
ASUS will be announcing its new ZenFone 5 series at MWC 2018. With just 16 days to go, serial leakster @evleaks has dropped a couple of images of ZenFone 5 Lite and it looks like a challenger to Huawei’s Nova 2i.
ASUS will be announcing its new ZenFone 5 (2018) lineup at Barcelona at the end of this month. If you want to know how it looks like, the manual for one of its models has apparently leaked and it gives a clear illustration of all sides of the device.
ASUS is starting the new year with a price cut for its affordable ZenFone 4 Max smartphone. This is their entry-level device that comes with a dual-camera setup capable of capturing wide-angle shots and it packs a large 4,100mAh battery.
UPDATE: ASUS ZenFone MAX Plus pre-order is now available.
Joining the “FullView” bandwagon is ASUS with their new ZenFone Max Plus (M1). It features a 5.7″ display in an 18:9 aspect ratio. As a result, you get a wider display in a 5.2” smartphone body. In addition, it also packs a dual-camera with wide-angle capabilities and a larger battery for less than RM900.
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