ASUS ZenFone 5z

Here’s how much the ASUS ZenFone 5z with Snapdragon 845 processor is priced in Malaysia

ASUS ZenFone 5z Malaysia official price

UPDATE: ASUS Malaysia is also introducing their high-spec 8GB RAM + 256GB storage version of the ZenFone 5z.

After introducing the mid-range ZenFone 5, ASUS Malaysia is expected to announce the ZenFone 5z on our shores very soon. Ahead of its official announcement, the official Malaysian price for this Snapdragon 845 powered flagship has been revealed on Lazada Malaysia.

Read the full story

The ASUS ZenFone 5 is ingenious

I think something that a lot of people forget is that in technology, it’s not about who does it first, it’s about who does it best. Google wasn’t the first search engine, Apple wasn’t the first company to come up with a “smartphone”, and Facebook wasn’t the first social media network.

Being the first to bring something into the market is severely overrated and it looks like ASUS has realised that too. With its brand new smartphone — the ZenFone 5 — the company looks like it’s ditching all attempts at being first, or even original. Instead, they focused on borrowing the good bits from several of the top smartphone makers, tweaking them (in some cases, improving upon them), then combining all of it into a smartphone.

Sure, you could say that they’re just blatantly copying their competition’s homework, but I think it’s a stroke of genius and here’s why.

Read the full story

ZenFone 5 & 5z are probably how Asus would make the iPhone X

Asus kicked off its year with a big party at Mobile World Congress 2018 announcing three new phones, the ZenFone Lite, the ZenFone 5 and the flagship ZenFone 5Z. We’ll talk about the ZenFone Lite in a later post, for now I want to concentrate on the two more interesting models – the ZenFone 5 and ZenFone 5z.

The ZenFone 5 is the most intelligent smartphone Asus has ever made, or so they claim. The device was introduced with a range of what Asus claim is AI technology enhancing seven key performance aspects of the device – AI Display, AI Camera, AI Ringtone, AI Gallery, AI Charging, AI Boost, AI Photo Learning.

Before we go into details on the what these AI enhancements do, let’s talk about the specs of the ZenFone 5.

Read the full story