I think something that a lot of people forget is that in technology, it’s not about who does it first, it’s about who does it best. Google wasn’t the first search engine, Apple wasn’t the first company to come up with a “smartphone”, and Facebook wasn’t the first social media network.
Being the first to bring something into the market is severely overrated and it looks like ASUS has realised that too. With its brand new smartphone — the ZenFone 5 — the company looks like it’s ditching all attempts at being first, or even original. Instead, they focused on borrowing the good bits from several of the top smartphone makers, tweaking them (in some cases, improving upon them), then combining all of it into a smartphone.
Sure, you could say that they’re just blatantly copying their competition’s homework, but I think it’s a stroke of genius and here’s why.
Asus kicked off its year with a big party at Mobile World Congress 2018 announcing three new phones, the ZenFone Lite, the ZenFone 5 and the flagship ZenFone 5Z. We’ll talk about the ZenFone Lite in a later post, for now I want to concentrate on the two more interesting models – the ZenFone 5 and ZenFone 5z.
The ZenFone 5 is the most intelligent smartphone Asus has ever made, or so they claim. The device was introduced with a range of what Asus claim is AI technology enhancing seven key performance aspects of the device – AI Display, AI Camera, AI Ringtone, AI Gallery, AI Charging, AI Boost, AI Photo Learning.
Before we go into details on the what these AI enhancements do, let’s talk about the specs of the ZenFone 5.
ASUS will be unveiling its ZenFone 5 smartphones at MWC 2018 and you can already tell that it will “borrow” some design elements from the iPhone X. One of the glaring features is its notch design for its full edge to edge display. If you’re wondering how it works on an Android-powered device, we now have a clear look at the notch.
ASUS is unveiling its new ZenFone 5 series next week during Mobile World Congress 2018. Serial leakster @evleaks had earlier shared a couple of renders that is alleged to be the ZenFone 5 Lite that comes with a total of four cameras. Prior to that, we’ve seen a couple of renders that feature an iPhone X-style camera bump which is alleged to be the standard ZenFone 5 model. Now here’s another device which claims to be the ZenFone 5 and it comes with another iPhone X design feature.
ASUS will be announcing its new ZenFone 5 series at MWC 2018. With just 16 days to go, serial leakster @evleaks has dropped a couple of images of ZenFone 5 Lite and it looks like a challenger to Huawei’s Nova 2i.
ASUS will be announcing its new ZenFone 5 (2018) lineup at Barcelona at the end of this month. If you want to know how it looks like, the manual for one of its models has apparently leaked and it gives a clear illustration of all sides of the device.
After declaring that the Zenfone 5 won’t be getting Lollipop for some time to come last week, the brand has just released some great news; owners of the Zenfone 4, 5 and 6 can now upgrade to Android 5.0 Lollipop.
If you own an ASUS Zenfone 5 you’re out of luck, the Lollipop update for the phone has been pushed back even further.
ASUS India has confirmed via their Facebook page that the update will be out within three to four months. The Padfone S’s transition to Lollipop was also delayed alongside the Zenfone 5 but its unclear if it will be affected by the latest delay. It’s speculated reason why the update has yet to roll out is the Indian carriers having to sign off on the release as well and that the delay might also be affecting the Zenfone 4 and Zenfone 6 as well.
The ASUS ZenFone series is popular for its dual-SIM smart phones with Intel based processor. For those who prefer something more mainstream with 4G LTE, the ASUS ZenFone 5 with 4G LTE is now available on ASUS Malaysia Online Store.
Priced at RM709, the ZenFone 5 LTE that’s on sale is the A500KL model with 2GB of RAM and 16GB of storage. The front display is the same 5″ HD 720p screen and underneath it runs on Qualcomm’s 1.2GHz Quad-Core Snapdragon 400 (MSM8226) processor. Also included is a 8MP main camera with PixelMaster technology, a front facing 2MP shooter and a microSD slot that accepts 64GB. Powering the device is a non-removable 2,110mAh capacity battery.
For more information, you can head over to ASUS Malaysia’s ZenFone 5 4G LTE product page. If you’re looking for a budget device, the ZenFone 4 (A450CG) with a slightly larger 4.5″ screen is also available as well at RM369.