ASUS ROG

ASUS ROG Zephyrus S: Going backwards to move forward

I think one of the more interesting designs to hit the high-end gaming laptop space definitely came from ASUS and its Republic of Gamers (ROG) gaming brand. Spurred on by the desire to cram high-end gaming performance into a slim chassis, thanks to NVIDIA’s Max-Q design chips, the laptop maker was facing a conundrum: How do you cool a machine like this?

Well, when they debuted on the original ROG Zephyrus (named after the Greek god of the West Wind, by the way), their solution was to allow the laptop to lift itself off its bottom panel when you opened it, to make way for more airflow.

However, that gaming laptop was always flawed to my eye, mostly because of its unconventional trackpad placement, but also because I was never a big fan of the device’s pseudo-mechanical keyboard. But then they launched the Zephyrus M and despite being slightly bulkier, it had a more sensible keyboard configuration.

Then, the company revealed its third Zephyrus counterpart, the Zephyrus S, and at first glance it seems to me like they regressed a little. But, as usual, things are not always what they seem because sometimes you need to go backwards to move forward.

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ASUS ROG Phone: Gaming phone, not phone with gaming stickers

When you think “gaming phone”, you think of devices like the Razer Phone or the Xiaomi Black Shark, both of which have a pretty reasonable “gaming” identity about them. But now, after ASUS’ big ROG launch, there should only be one phone you think of when you think “gaming phone”.

That phone is the ASUS ROG Phone and it is absolutely bonkers.

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The ASUS ROG Zephyrus M is more sensible but retains the awesome

While the ASUS ROG Zephyrus was definitely a showstopper last year, it wasn’t exactly the best “laptop” primarily because the track pad was in such a weird position. Then again, this isn’t something that was uniquely ASUS’ problem.

Sure, you could get used to it, or use a mouse. But what if you didn’t want that. Well, for those, you’ve got the ROG Zephyrus M (GM501). It’s a laptop that keeps a lot of what’s good with the Zephyrus but in a form that makes sense.

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