Asus kicked off its year with a big party at Mobile World Congress 2018 announcing three new phones, the ZenFone Lite, the ZenFone 5 and the flagship ZenFone 5Z. We’ll talk about the ZenFone Lite in a later post, for now I want to concentrate on the two more interesting models – the ZenFone 5 and ZenFone 5z.
The ZenFone 5 is the most intelligent smartphone Asus has ever made, or so they claim. The device was introduced with a range of what Asus claim is AI technology enhancing seven key performance aspects of the device – AI Display, AI Camera, AI Ringtone, AI Gallery, AI Charging, AI Boost, AI Photo Learning.
Before we go into details on the what these AI enhancements do, let’s talk about the specs of the ZenFone 5.
ASUS is starting the new year with a price cut for its affordable ZenFone 4 Max smartphone. This is their entry-level device that comes with a dual-camera setup capable of capturing wide-angle shots and it packs a large 4,100mAh battery.
UPDATE: ASUS ZenFone MAX Plus pre-order is now available.
Joining the “FullView” bandwagon is ASUS with their new ZenFone Max Plus (M1). It features a 5.7″ display in an 18:9 aspect ratio. As a result, you get a wider display in a 5.2” smartphone body. In addition, it also packs a dual-camera with wide-angle capabilities and a larger battery for less than RM900.
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If you love a big honking screen in a small smartphone body but you don’t have much money, there’s good news because your options for budget 18:9 minimal bezel smartphones are about to get wider. Equipped with what people are now calling the “Full View” display, ASUS‘ upcoming ZenFone Max Plus will be launching locally really soon.
And the best part is that it’s going to be more affordable than a large majority of its competition.
ASUS Malaysia is introducing a new smartphone that will compete with the “FullView” smartphones from Huawei, OPPO and vivo. Introduced as the Pegasus 4S in China, this smartphone comes with a tall 5.7″ display and a huge 4,310mAh battery.
If you’ve been looking for a new mid-range smartphone there is good news because a brand new contender has hit the Malaysian market. ASUS’ ZenFone 4 is finally on sale, for real, locally.
With the ongoing MyCyberSale 2017, ASUS is giving price reductions on some of its selected models from the ZenFone 3 series. If you’re looking for a phone under RM700, the ASUS ZenFone 3 Max and ZenFone Live are now slightly more affordable than before.
The ASUS ZenFone 4 lineup was probably one of the fastest smartphone rollouts in Malaysia, with several of the devices from the lineup going up for pre-order on the day of launch itself. However, the namesake model — the ZenFone 4 — was not among them.
Initial reports indicated that it would make an appearance locally in the first week of September, and although it hasn’t been officially announced, we now have a price for this handset. You’re going to want to sit down for this.
Oh, how heads turned when people saw the ZenFone 3. Shiny, glass, metal and with a price tag that shocked the world after the super bang-for-your-buck ZenFone 2 series. It was a bold move by the company but ultimately, at least in Malaysia, things didn’t go so well.
This year, they’re sticking to their guns and the ZenFone 4 plus its high-end brother — the ZenFone 4 Pro — share a lot in common with last year’s ZenFone 3 series. However, the question now is: Have they learned their lesson?
During the launch of the ZenFone 4, ASUS has also introduced a 360 camera which can you can hook up onto your existing smartphone. It’s called the ASUS 360 camera and it’s slightly smaller than a ping pong ball.