Vivo has announced its new Vision+ global initiative that is said to reaffirm the brand’s long-term commitment to user-centric design and leadership in mobile photography technology.
The Vision+ ecosystem will include the Vivo Vision+ Mobile Photography Awards that is jointly launched with National Geographic. There’s also the Vivo Vision+ Mobile Photography Academy, the Vivo Vision+ Master Class, Vivo Vision+ Youth Program and Vivio Vision+ Photographers Federation.
According to the smartphone maker, Vivo Vision+ is said to centre around the theme “Joy Image” as its core foundation and how it will form a new visual content ecosystem through various initiatives. This includes content co-creation as well as education and cultural exchanges.
To meet the evolving needs of smartphone users who view mobile photography as an important part of their everyday life, Vivo is changing with the times and implementing new strategies to address this.
Vivo’s general manager of branding Michael Chang said during the launch event at the Enjoy Art Museum in Beijing, “The genesis of Vivo Vision+ is derived from the dedication our brand has placed on mobile photography technologies and culture for many years. We aspire to give more people tools of visual self-expression and the opportunity to document highlights in their lives. We hope to collaborate on more authentic and personalized content with creators to illustrate our brand culture. These initiatives are an opportunity to educate users on our technological advancements and visual aesthetic exploration.”
Also in attendance was senior director of imaging product Tang Qingliang, director of digital imaging product Li Zhuo, and manager of digital imaging product An Yiran.
Vivo also announced a partnership with National Geographic to launch a global mobile photography competition, the Vivo VISION+ Mobile Photography Awards at the event. The international photography competition is extended to global smartphone users from all over the world, who must showcase their photography skills.
To find out more about the content, the theme and progress of the contest will be published on the official websites of both Vivo and National Geographic. Even the world’s top photographers, Steve McCurry and Michael Halsband are invited to participate.
Wang Yan, the head of National Geographic branded content and partnership said during the event, “As an internationally recognised media brand, National Geographic has always embraced the diversity of humanity in order to deliver excellent content. vivo shares these values, which has resulted in our successful partnership over the years.”
Since 2014, Vivo and National Geographic have initiated image co-creation activities to promote the technological advancements seen in mobile photography. A lot has changed since the start of the partnership but the two parties will continue to explore further.
Meanwhile, the Vivo Vision+ Mobile Photography Academy is described as an education initiative to provide an artistic and cultural exchange platform for the masses. At the academy, budding photographers will be able to learn, understand and discover how to convey the creative spirit of mobile photography.
A number of world-class photographers are also invited to teach master classes to Vivo users and photographers looking to enhance their skills. Vivo said it will also launch a youth training camp, called Vision+ Youth Program, for aspiring photographers in colleges and universities. This will provide them with a platform where they can learn, communicate, create and practice.
Vivo is pioneering innovative technologies used in mobile photography based on comprehensive consumer research. This has resulted in Vivo’s cutting-edge offerings that include the world’s first pop-up front camera that was featured in the Vivo NEX. More recently, the Vivo X50 series saw the introduction of the first Gimbal Camera System on a smartphone.
Vivo said it will continue to make significant innovations in other areas such as night photography, digital portraits, sports imaging, telephoto lenses and videography.
At the event, Vivo’s Li Zhuo about how the company has been developing the industry’s first state-of-the-art-sensor with RGBW Matrix and a CFA filter. “Its photosensitive efficiency is 200% higher than the conventional RGGB matrix and 60% higher than the RYYB matrix, addressing the issue of RYYB technology being prone to colour casting.”
Vivo said this new technology will push the photosensitivity of smartphones to a new level, capturing precise and clear images under various adverse light conditions. Li added that new devices adopting the RGBW sensor is already under development and are forecasted to hit the market next year.
In closing, he said the ultimate objective for the company was to allow novice users to effortless take photos that are on par with professional photographers. Vivo is committed to making mobile phones the device of choice for everyday users to create, allowing everyone to take photos that exceed expectations and capture wonderful experiences.