Renault’s car subscription service in Malaysia has just turned one this month and they were also awarded the Car Subscription Company of the Year title from Frost & Sullivan. Since its introduction last August, the subscription service that’s managed by TC Euro Cars (TCEC) has generated over 135,000 enquiries and have garnered over 1,000 customers.
74% of customers are on fixed subscription plan
At the moment, TCEC offers 3 models (Captur, Koleos and Megane RS) with a total of 7 variants to choose from. The Captur is the most popular vehicle with 82% opting for the compact SUV, followed by the Koleos at 17%. Interestingly, 10% of their customers have more than 1 subscription and 20% of their customer base are expats or foreigners that seek flexibility and affordability in car ownership.
TCEC says that its subscription service is well received among younger users as over 50% of their subscribers are aged below 40 years old. 74% of their customers are on a fixed subscription plan that comes with a 1-3 year contract and 21% are on a short term weekly or monthly tenure. Meanwhile, 5% of customers are on a switch plan which allows flexibility to swap cars.
According to TCEC, their customers have taken up the subscription service as it offers less hassle compared to securing a loan especially for foreign residents. On top of that, it is also more affordable than renting or leasing a car. It is also seen as a flexible alternative to traditional car ownership.
Renault Subscription Deals
To celebrate its 1st year milestone, TCEC continues to offer special subscription deals with savings of up to 38%. If you subscribe to a Renault Captur, they are now offering a free upgrade to the special edition Captur Trophy that’s worth up to RM7,200.
For short term use, the Renault Captur can be yours at RM399 for 7-day subscription or RM1,499 for one month. The fixed plan starts from RM1,299/month for a pre-owned Captur on 1-year contract or from RM1,299 for a brand new Captur on a 3-year contract. As a special promo. You can enjoy the first 6 months subscription at RM799/month if you sign up for a 3-year fixed plan.
If you’re looking for a more fun option, a brand new Renault Megane RS is offered from RM3,999 per month on a 3-year subscription contract. With the current promo, you would only need to pay from as low as RM2,999/month for the first 6 months.
For more info, you can visit Renault’s website.