This post is brought to you by Lazada.
So, you’re contemplating starting an online business or taking your existing business online. Or maybe, you’ve already successfully set up your online store but where do you go from there?
In today’s fast-paced world where consumers demand instant results and instant gratification, all it takes is a millisecond for a potential customer to scroll pass your product or add it to their shopping carts.
And unlike a brick-and-mortar store where it’s easier to gauge your customers’ eventual decision via their body language or facial expressions and initiate persuasive tactics if needed, there’s no such thing online.
At the end of the day, how do you get customers to keep coming back to you and not the thousand other sellers locally or internationally?
The answer is simple: Impressions
When it comes to an online business, it’s all about impressions. How do you make a first good impression and how do you leave a lasting impression on customers without being able to physically interact with them?
You will have to learn about what makes your customers tick via their online shopping behaviours and to do that, you will have to rely on the data you’ve collected via tools and software provided to you by the e-Commerce platform you’ve registered with.
Furthermore, it’s about setting yourself apart from the competition. It’s about the photos you showcase and in the product descriptions you write. Don’t just do what competitors are doing, show your customers exactly how the product is able to match their needs and wants with more detailed and descriptive photos or written materials.
Then comes the very important after-sales service, do you follow up with a customer or do you wait for them to get back to you? What are the best ways to reply to a customer’s complaint or inquiry?
Finally, how do you provide more value to your customers compared to your competitors and how do you give them that added personal touch? So, where do you get all this knowledge and from whom do learn it from?
Enhance your knowledge at the most anticipated e-Commerce conference of 2019
Lazada is organising one of the most anticipated e-Commerce conferences for 2019. This one-day event will connect business owners with a wealth of resources to take your business online and to the next level.
Learn winning tips, secrets and strategies from more than 30 e-Commerce pros, top sellers and Taobao and Lazstar trainers.
Over 10 different workshops focused on how to improve your branding and sales.
Connect with local and foreign business owners from Japan, China, Australia and across the ASEAN region at the business matching sessions to get more ideas, tips and potential suppliers.
Attend casual presentations by the brilliant minds of Gfk, Malaysia Retail Chain Association, Lazada and more to learn about the latest industry trends.
A brand-new level of consumer engagement
Experience the first-of-its-kind Mixed Reality technology where augmented- and virtual reality are combined to give you a look at the New Retail experience.
Experiment with new fashion and cosmetics with the Magic Mirror augmented reality technology. Get an all-new OOTD or make a fashion statement without the hassle.
Expand your knowledge of what goes on behind-the-scenes and how your parcels get delivered to customers by taking a holistic tour of the Lazada e-Logistics warehouse.
Explore different parts of Lazada such as the Electronic World Trade Platform (EWTP), Lazada Express (LEX) and fulfilment by Lazada (Fulfilled by Lazada) and other Lazada e-Logistics (LEL) services via an extensive walk-through of each one.
Discover how Alibaba Cloud is used to support the marketplace and witness live transactions of the We heart TECH retail shops.
End the day at the exciting afterparty where the Seller Awards and an exclusive showcase of Lazada x KL Fashion Week will take place.
Check out the fully packed event agenda here.
Lazada WECOMMERCE 2019 will take place on October 8th, 2019 at MITEC (Malaysian International Trade and Exhibition Centre). Doors opens at 9.30am.
The epic one-day Lazada WECOMMERCE 2019 event will feature over 30 great and insightful speakers, over 20 training sessions and new technology showcases such as the Magic Mirror augmented reality technology and Mixed Reality technology.
The event is expected to attract over 3,000 forward-thinking attendees looking to take their business to the next level with e-Commerce.
Follow this link to book your seat today!