As part of their Merdeka and Malaysia Day celebrations, McDonald’s Malaysia has renamed their Bukit Bintang outlet as Mekdi—a localisation of the popular fast-food chain’s nickname, McD. The Bukit Bintang outlet, is of course, iconic for being the first ever McDonald’s restaurant opened in Malaysia back in 1982.
According to McDonald’s Malaysia vice-president and chief marketing officer Melati Abdul Hai:
“For the past 37 years, Malaysians have helped develop McDonald’s brand to what it is today. As an appreciation for their continuous support, we’ve decided to use the friendly nickname ‘Mekdi’, which is now synonymous with our brand.”
And in another move to celebrate its Malaysian-ness (McDonald’s Malaysia is celebrating its 37th anniversary), they’ve also introduced their own version of Malaysians’ favourite—albeit unhealthy—breakfast: Nasi Lemak McD. As you’d expect, you get fragrant lemak rice, ikan bilis sambal, cucumbers, and a fried egg included.
And Mekdi is continuing in its tribute to the famous local dish by starting a petition on Change.org to recognise Nasi Lemak as the official National Dish of Malaysia, and they’re hoping to achieve 1 million signatures by Malaysia Day, which falls on Sept 16.
At the time of writing, the petition has garnered 9,355 signatures (including this writer, of course). If Nasi Lemak means as much to you as it does to many of us, you can sign the petition here.