Here’s proof that consumers are willing to spend more on an iPhone

Posted:  February 2, 2018   By:    30 comments   

With price starting at USD$999 or RM5,149 in Malaysia, the iPhone X is the most expensive iPhone yet. In the last quarter, Apple had managed to sell slightly over 1 million more iPhones year on year and there were reports that most of these sales are coming from their older iPhone models that were offered at a discount.

The iPhone 8/8 Plus duo had gone on sale at the end of September, while the iPhone X only hit the market in the first week of November. Despite recent reports that the iPhone X isn’t doing well, Apple had recorded their highest revenue yet for their fiscal 2018 first quarter.

Overall, Apple had recorded a revenue of US$88.23 billion which is a 13% increase year on year. For the iPhone alone, they have sold 77.31 million units with a revenue of US$61.58 billion. Despite selling 974,000 fewer iPhones compared to Q1 2017, the Cupertino company managed to get over US$7 billion of revenue. It’s pretty obvious that Apple is making more money per unit sold and it’s all because of the iPhone X.

In their official press release, Tim Cook said that this is their highest revenue ever from a new iPhone and the iPhone X had surpassed their expectations. He added that the iPhone X has been their top-selling iPhone every week since it began shipping in November.

If we take a look at their previous quarterly data, their average revenue per unit usually hovers around the US$680-690 mark for Q1 in the past few fiscal years. In the last quarter, they did an astonishing US$796 per unit which is US$100 than before. Looks like having a higher price tag isn’t a big hurdle for Apple and there’s little reason why Apple should be cutting down on production for the iPhone X.


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30 Comments for Here’s proof that consumers are willing to spend more on an iPhone


Sadly, People are buying fashion or trend…



    Iphone = Hermes

    Samsung = LV or Prada


1st Q not ended, how can you provide inconclusive report?

also, Official report that Apple is doing badly.…


    The quarterly report came from Apple. Note that this is Apple's fiscal year, not actual year. It's actually based on a 3-month period which ends on 30 December 2017.

    How is that link considered as an official report? Was it from Apple themselves?


    slashing order doesnt mean apple is doing bad, so dont get hyped when yall saw this kind of news. i dont want to explain more to straight forward brain ppl like u lel


      btw mmg kesian, soyabean need to deal with bodokambings everyday.


        u all so smart go and control the economy la… can't ? stupid…


    Bodoh la u! Which school u study?


      stupid chings are u guys…


        Guys nothing wrong of sharing different perspectives, please be courteous and debate it out like soyacincau did.

        Ahmad, please forgive these faecal holes, I am ashamed of them.


          nothing to do with perspectives la holyman, just one bodokambing with false facts mcm yes wanted to debate out of his ignorance.


    Hi AhMad, how official is your report? LOL


If kaya can gaya lah, pakai viva guna iphoneX for what? The phone are 1/5 of your car price, not expensive kah?


IPhone is the end of humanity.

Look at the latest news about 13 years old being cornered by her teacher who has accused her stealing her iPhone 6. She has been humiliated in front of other students and injuring her reputation.

Lastly, for sake of proving her innocence against isheep, she has committed suicide.


    It’s totally absurb to relate this matter here. Please show some respect.


      Are you one of hardcore and fanatic isheep?

      Do not twisting fact happened and done by your isheep member. It is a legitimate thing happened to prove how screwd a generation to go beyond crazy by terrorizing a teenage girl age 13 years old because of an iPhone.


        Retard droiddog. If the teacher used a Samsung, will you say the same thing ? Don’t dropped android users ‘water-face’ with your foolish attitude.

        Sorry YKK.


          Oh, another hardcore fanatic isheep came into rescue. More fake morality shown by blind isheep. Samsung not yet having an Android phone selling at RM5149 like yours. No Samsung phone pricing so far causing a permanent brain damage on the part of reasoning cell.

          How much Swift and Machines paying your salary? Not a great financial report there on your Apple iPhone camp after your iPhone X’s production cut into half?


          Haha, you guys are simply amusing.


      Hardcore isheep proven as a suck low iq maggot, as some makan dedak isheep here, feel pathetic for those sheep spend few months salary just for junk phone and bankrupt of fruit brand, wake up sheep


        And that’s relative.

        Even an RM999 phone could be a few months salary to some.


Where is the prove of willing to buy? It is just a sales performance. I am curious why ppl would spend USD999. It is still not comparable like hermes, lv, Prada.


    Got Sales doesn’t mean people are willing to buy. You can be alive but you’re not living.


Of course they’re doing well year on year on revenue because the iPhones are much more expensive now than then. You should look at the units sold year on year. That’s where you’ll see a drop. Kind of a misleading analysis here. It does not show people are willing to buy more iPhones. On the contrary, people are not. And like you said, they’re buying cheaper iPhones than the flagship X.


    High units sold doesn't equate to good business results, especially profits. The sheer number of units sold also means, (responsible) businesses need to sustain and ensure customer service by channeling more fund to tech supports.

    By selling in loads and unable to sustain, in the long run, the customers lose out, especially when these businesses abandon their products or close shop.

    Please do not sell cheap products by the zillions, no thanks.


ive u hve money u buy lah…alive n leaving


Started on iphone then tried android, nvr look back since. They are good phones but it just too expensive for what they are offering.

Chong fook yen

Hi , I want to ask I phone 8 and 8plus price


I don’t agree with the title. It is quite misleading. It should be here is proof isheep will pay anything Apple charges. Sales only drop 1% which is nothing for Apple as they gain 13% in revenue. Apple still earn big bucks. Highest ever. 1% are poor unloyal customers that Apple can afford to lose.

TH Chew

Revenue could not tell whether it is iphone X or any other older iphone. All just assumption that it is iphone X. Foxcoon still producing a lot of iphone 6 in Q1 2018.

So this article same like BH saying the car price is dropping which is with distorted data.