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HTC U is launching in Malaysia next week

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HTC Malaysia is eager to roll out its latest U series in our local market. The new HTC U Ultra and HTC U Play were introduced last month and it offers a curved glass body with emphasis on artificial intelligence on the inside.

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The Malaysian launch is taking place next Thursday, 16 February and this is probably one of the fastest roll out we’ve seen from HTC. The HTC U Ultra is their flagship smartphone that runs on a Snapdragon 821 processor with 4GB of RAM and 64GB of expandable storage. It comes with two screens – a 5.7-inch Quad HD Super LCD 5 display and a secondary 2-inch screen for notifications and shortcuts.

Instead of its traditional metal unibody design, the HTC U series comes with a curved glass back which curves on all four edges. HTC calls it Liquid Surface Design and both front and back looks symmetrical. For taking pictures, it gets a 12MP f/1.8 HTC UltraPixel2 camera that has Laser AF, PDAF and OIS. At the front, it gets a 16MP UltraPixel shooter for selfies.

The HTC U Ultra lacks a headphone jack but it makes up for it by bundling a USB Type-C based headphones that’s called the USonic. It supports Hi-Res audio and it automatically makes audio adjustments by analysing your inner ear with sonar-like pulse. There’s also 4 built-in mics for 3D audio recording. Keeping the lights on is a 3,000mAh battery which charges quickly via Quick Charge 3.0.

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If you’re looking for something affordable, the HTC U Play is a smaller 5.2″ smartphone that pushes Full HD resolution. Instead of a Snapdragon 821 unit, it runs on a modest MediaTek P10 processor with 4GB of RAM. It also gets a 64GB on-board storage that’s also expandable via microSD. For imaging, it gets a 16MP f/2.0 cameras for both front and back. Powering the device is a 2,500mAh battery which also charges via USB Type-C. Like the U Ultra, there’s also no headphone jack.

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We’ll be there at the launch so stay tuned for official Malaysian pricing and availability. If you haven’t already, do like and follow us on Facebook and Twitter.

Alexander Wong