The Asus Zenfone 3 to launch by mid year

zenfone 3

The Asus Zenfone 3 has been revealed to drop sometime in June this year, and the devices will be aimed at the mid-range market.

Originally the devices were slated to launch at the end of this month, but CEO Jerry Shen stated that the launch has to be delayed. But considering that they’re pushing the date by just a month, it’s still not too large of a move.

The new Zenfones are to come in three flavours, the Asus Zenfone 3, Zenfone 3 Deluxe and Zenfone 3 Max, all of which are to enter the mid-range market. Prices are expected to be a wee bit higher than the Zenfone 2 series of phones though, as the brand is going back to MediaTek and Qualcomm chips due to Intel rethinking their mobile chip strategy.

The brand is expecting sales to be rather flat as the new phones fit into their market segment, but they’re heading in toe to toe with brands like Huawei and Oppo when it comes to price-point.

We’ll see what Asus has in store for us with the new Zenfones when the launch rolls around next month.