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Merdeka to bring together e-commerce sites for the first Unitysale


Setting the bar for the 58th National Day, Lazada, foodpanda, ZALORA, Uber and HappyFresh have decided to come together to offer over 20,000 online deals. Happening from the 26th of August up till 1st of September 2015, the Unitysale promises to slash service and product prices up to 94%.

The 5 said companies will be joining forces to provide a celebratory experience with their contributions towards users who sign up anew and also existing users who have used their platforms before. Akin to corroborate the Digital Malaysia initiative, the 5 e-commerce team up is purposed to leverage the 20 million internet users of Malaysia. By capitalising on the 66% of the population, online shopping has grown exponentially in the last two years and hands buyers a new medium to shop.

Luca Barberis (Managing Director of ZALORA Malaysia) went on to say that it is through the partnership of the biggest e-commerce players the industry can strength itself. Echoing sentiments by his counterpart at Lazada, who said that “as more users use the service, more feedback will be received”, thus proving that through collaboration all 5 organisations will benefit.

Improving platforms and customer service was also addressed at the event. To quote Lazada’s CEO, Hans-Peter Ressel said “the Unitysale will be a joint-campaign to benefit Malaysians together” and Lazada will push for better service through their larger warehouse that’s set to be in full swing come November or December of this year. They’re plans also extend to East Malaysia, by setting up a first warehouse there, to shorten delivery times by having inventory on-hand. Similarly, foodpanda is said to be facing the same qualms with complains of delivery times, so they’ve attempted to mediate that by creating smaller cluster areas to ensure all food is delivered in one hour.

HappyFresh Malaysia’s Managing Director, Opal Wu also reiterated that time-saving will be one of the biggest advantages of e-commerce. Families can now spend less time going to the market and local grocery store by moving their foodstuffs purchases online.

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Saving time may be only one of the said perks of e-commerce, as with economic constraints both Uber and foodpanda agree that in trying times, Malaysians should try to save money. “With the cost of private transportation gradually going up, uberX aims to help riders save by using our technology to maximise efficiency”, said Leon Foong, General Manager of Uber Malaysia.

Here’s a sneak-peak of the deals coming from the respective e-commerce sites:

Up to 94% off on all categories across website inventory
50% cheaper on certain products when purchasing through the Lazada app

Free delivery throughout sale period

Free delivery
Discounts up to 94%
Different days have differing sales items

RM 58 off ONE ride during the sale period

First time users get RM 50 off their first order and free delivery throughout the sale
Existing users get 10% off their purchases