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Apple discontinues iPhone 4 Case program after 30th September

Remember the whole antenna gate issue several months back? Apple had held an emergency press conference that announced Free bumpers to all iPhone 4 users who purchased their device until 30th September.

With 30th September coming, Apple has announced that its iPhone 4 Free case program is coming to an end. They added on their website that:

We now know that the iPhone 4 antenna attenuation issue is even smaller than we originally thought. A small percentage of iPhone 4 users need a case, and we want to continue providing them a Bumper case for free. For everyone else, we are discontinuing the free case program on all iPhone 4s sold after September 30, 2010. We are also returning to our normal returns policy for all iPhone 4s sold after September 30. Users experiencing antenna issues should call AppleCare to request a free Bumper case.


Small issue they said, after all that effort attack its rivals on Antenna Attenuation. We guess Apple probably realised despite the whole Antennagate issue, its iPhone 4 sales still remained strong with or without a case included.

In Malaysia, our local carriers Maxis and DiGi have yet to release their iPhone 4 officially. We’re not sure if they are just waiting out for the free bumper program to expire considering Maxis had already start selling the iPhone 3GS 8GB which was announced together with the iPhone 4. If they launch the iPhone 4 this month, Malaysians will have to rush to redeem their free bumpers like free flight hunters on AirAsia.