By Alexander Wong | 17 Comments
By Raywen Ong | 20 Comments
DiGi introduces a prepaid blackberry service at RM2/day which gives not only unlimited BIS for IM but also to surf the web. As comparison, XpaX offers RM1/day for unlimited BIS (Instant Messaging) and RM2.50/day if you wish to include web browsing service. Maxis through its Hotlink brand only offers a weekly package of RM28/week.
The RM2/day package however is capped at 100MB per day which will be throttle down to 128kbps if you exceed the limit. If you plan to tether, DiGi was mentioned in their FAQ that it will be charged separately for max RM5 per day as it uses a different APN (diginet). The same goes for streaming content as well due to diginet being used instead of Blackberry.net.
To activate this, just SMS ON BB FD to 2000. This will activate automatic daily subscription and if you plan to stop, you’ll need to SMS STOP BB to 2000.
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UPDATE 20100710 1445: What looks like a damage control action, DiGi has removed the controversial iPhone 3GS discounted price and has updated its payment page to emphasize on iDiGi plan reduction savings. This does make it clearer that savings are achieved from the plan however they still insist on using those savings to reflect “Effective” iPhone price. No matter how DiGi spins it, the fact remains that you are paying MORE upfront for the phone e.g. iPhone 3GS 16GB RM2,042 now vs. RM1090 previously for iDiGi 138. These so called savings are only enjoyed if you are taking up a 24 or 36 months easy payment plan. We can’t help but to say this is DiGi Savings done wrong. Thanks Dex for the heads up!
Original Post: When DiGi announced a price slash for its iPhone 3GS packages as well as a hefty reduction in the price of the device itself, it looked like a pretty good deal, but thanks to the comments from our readers, we now know that there is more than meets the eye with the new DiGi iPhone plans.
Don’t be fooled by what you see up front, as the savings that seemed pretty good is in actual fact not really that great. If you look at the plans, you would see that the monthly repayment does not tally and the phone price is FAR OFF from what was indicated in the earlier DiGi iPhone plans.
For example, the 16GB iPhone 3GS actually costs RM2,042 with a iDiGi 138 plan over 24 months NOT the advertised RM890! If you read the fine print, there’s actually a term that states that “iPhone prices are nett price after savings.”
The message is clear and the visuals are warmly attention grabbing. It’s simple and it works.
You’re not left confused with what is the point of the ad and what is it trying to sell, it’s not over selling and it doesn’t suck you into a mindless show of song and dance that detracts you from the product promise.
In the ad, DiGi is saying that its mobile broadband services delivers consistency. It’s a solid proposition and doesn’t beat around the bush. We like it for that.
As to DiGi’s mobile broadband performance, let’s just say that when it’s good, it’s good, though coverage is still patchy. If you need 3G and falling back on EDGE is not an option, then, you’ll find that sometimes DiGi does leave you hanging more than the rest at the moment.
Having said that, virtual pats on the backs of the people that made this ad happen. Good stuff.!
Check out the ad after the jump.