U Mobile New Postpaid: U38, U68 & U98 | SoyaCincau.com

U Mobile New Postpaid: U38, U68 & U98

Posted:  July 13, 2008   By:    3 comments   

Along with their U Mobile 018 Prepaid, U Mobile has introduced 3 new postpaid plans earlier this month, namely U38, U68 & U98. U38 is not an entirely new product as it was launched several months earlier as U Mobile’s first postpaid commercial offering in April.

Since U Mobile is pushing on their per second billing, U38 was revised from having 15 seconds block to 1 second block and reduced their off net rate slightly from 28 sen/minute to 24 sen/minute (0.4 sen/sec).

The postpaid plans are as follows:

U38 Postpaid

  • 12,000 free calls (based on 1sec/call)
  • 0.3 sen/sec (18 sen/minute) for on-net voice/video calls (same network)
  • 0.4 sen/sec (24 sen/minute) for off-net voice/video calls (others)
  • 5 sen/SMS for on-net and 15 sen/SMS for off-net
  • 18 sen/MMS for on-net and 28 sen/MMS for off-net
  • Voicemail at 18 sen/call
  • Videomail at 0.3 sen/sec
  • FREE 2 months data usage
  • RM38 monthly commitment fee

U68 Postpaid

  • 34,000 free calls (based on 1 sec/call)
  • 0.2 sen/sec (12 sen/minute) for voice/video calls to all network
  • 5 sen / SMS for on-net and 15 sen / SMS for off-net
  • 18 sen/MMS for on-net and 28 sen/MMS for off-net
  • Voicemail at 12 sen/call
  • Videomail at 0.2 sen/sec
  • RM68 monthly commitment fee

U98 Postpaid

  • Whopping 49,000 free calls (based on 1 sen/call)
  • 0.2 sen/sec (12 sen/minute) for voice/video calls to all network
  • 5 sen / SMS for on-net and 15 sen / SMS for off-net
  • 18 sen/MMS for on-net and 28 sen/MMS for off-net
  • Voicemail at 12 sen/call
  • Videomail at 0.2 sen/sec
  • RM98 monthly commitment fee
  • Phone Bundling Options
  • 18 months contract period

To begin with, U Mobile is now consistent that it offers per second billing and no access fee with their monthly commitment based plans. As mentioned in the U Mobile 018 Prepaid post, per second billing is proven to save more and it is expected that these plans would somehow help save in the long run.

On the plans specificly, U38 is currently the lowest commitment based plan in the market. This should not be confused with DiGi’s DG20 which the RM20 denotes subscription/access fee which does not contribute to your usage. The U38 rate is slightly on the high side with 24 sen/minute for off-net as compared to DiGi’s DG20 20 sen/minute. Overall U38 may be cost saving for low usage subscribers due to its commitment based usage and per second billing.

U68 & U98 are essentially the same thing. Both share the same rates for calls, SMS, MMS and Data. The only difference is the monthly commitment which is RM30/month. So what do you get for commiting for an extra RM30/month? According to their phone bundling options on their website, you could get a Samsung Z140 for FREE and other various models from Samsung, Sony Ericsson, Nokia, Motorola & LG for several hundred ringgit cheaper than normal.

From the way we see it, U98 is just a one time phone discount option on top of U68. At the moment, it seems that the bundled phones are to be paid outright as we don’t see any monthly installment plans. In this time of rising costs of living, it is more sensible that U98 phone bundle repayment is done on a monthly installment package tied to the 18 month contract period.

Another thing to note is that U38 is the only postpaid that comes with FREE 2 Months Data Usage. We are surprised that U68 & U98, with a higher commitment fee does not come with this free Data usage. However they are also giving an option for subscribers to opt for Surf with U data package for RM58/month until December 2008 (Normal price RM68/month). Of course as usual, the “Unlimited Surfing” is subject to certain terms & conditions.

Free Calls? What Free Calls?

We just gotta mention about this! On their website, U Mobile claims of offering tens of thousands of FREE CALLS with its new postpaid plans with U38 offering 12,000 FREE calls, U68 with 34,000 FREE calls and U98 with 49,000 FREE calls.  At first we thought U Mobile is doing something radical in the local telco scene but it turns out to be a silly gimmick.

The so called thousands of FREE calls are actually the minimum of seconds in the commitment which is already been PAID for in the monthly minimum commitment! Plus, who makes a call that is only 1 second long? It is ridiculous that U Mobile is daring to make such silly claim of whopping free calls. Sure it is catchy but the consumers aren’t that stupid.


Overall it is a great attempt from U Mobile to create more competition in the postpaid market and their per second billing for postpaid is the 1st of its kind in Malaysia. As mentioned before on their coverage, U Mobile is still hampered by its limited 3G coverage and dealers which are currently concentrated in the Klang Valley. DiGi has already responded to U Mobile with their New Postpaid plans and we certainly look forward to Celcom & Maxis’s counter attack.

DiGi, Players on the Field, U Mobile
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3 Comments for U Mobile New Postpaid: U38, U68 & U98

Maxis Postpaid: New Value Plus « SoyaCincaudotCom

[…] With MNP just around the corner, the battle heats up in the telco industry. After we’ve seen U Mobile & DiGi’s response, Maxis has finally came into the picture with its New Value […]

Siew May Lim

Dear Web Master,

Thanks for your informative blog!

In view of the recent implementation of MNP, I was assigned to write a story on choosing the right Mobile Plan packages for our November issue.

Given your expertise in this area, I was wondering if you could comment on these questions:

Q1) A survey incidated that most people will stay with their current phone operator, even with the implementation of MNP. However, in your view or experience, do you foresee or know a lot of mobile phone users who are switching phone service providers? Also, on a more personal level, will u be switching phone providers?

Q2) In your opinion, what factors should phone users take into account when deciding whether or not to switch mobile phone plans (from prepaid to postpaid and vice versa) or mobile phone operators?

Many thanks and I would really appreciate it if you can share your well informed views with our readers.

Warmest Regards,

SM Lim
Personal Money magazine, The Edge


Free call is really free from u-mobile…u did not read the promo carefully…its free until end of march for U-mobile to U-mobile, while users paying the monthly commitment fee during the promotion, the charges only applies to non-u-mobile users.

SoyaCincau says [090214]: This post was referring to the launch of U68 & U98. At time of launch, the was no free on net calls offer. What we had simply pointed out here was that the claim of several thousands of free calls is ridiculous due to:
1) Each call was calculated as 1 second as they are charging 1 second block. Who would be making 1 second calls in real life?
2) The “free calls” mentioned are actually deducted from the commitment amount which are paid by the customer.