9 years ago in 2007, Steve Jobs went on stage at MacWorld to introduce the iPhone. The device that aims to reinvent the phone with its 3 in 1 proposition – an iPod, a phone and an Internet communications device. At the same time, Apple had also dropped the word “Computer” from its company name, to better reflect its growing product portfolio that goes beyond Macs.
Remember the iPhone 5 parody rap video that brought Steve Jobs back from the dead? Mondo, the makers of the said parody video is back and this time the man in the black turtleneck wants you to get back in line for the iPad mini.
Steve Jobs’ legacy at Apple ended with the iPhone 4S, or did it? Check this out.
The guys from Tek Syndicate bring up some very interesting points.
Update: Jonathan Gruber of Daring Fireball presents a great argument on why the smaller iPad is something that Apple would do. Link to that article here. Thanks Observer for highlighting this to us in the comments.
Before we begin, read through this excerpt from an Apple earnings call back in 2010. The iPad was just launched and to counter the threat, Android manufacturers begun churning out tablets of their own. Most notably was the original Galaxy Tab, which had a 7-inch screen and could be used to make native phone calls and send text messages. Steve Jobs was quick to dismiss these early 7-inch Android tablets as failures, as products that were “Dead on Arrival”.
In his own words:
I’d like to comment on the avalanche of tablets poised to enter the market in the coming months. First, it appears to be just a handful of credible entrants, not exactly an avalanche. Second, almost all of them use 7-inch screens as compared to iPad’s near 10-inch screen.
Let’s start there.
One naturally thinks that a 7-inch screen would offer 70% of the benefit of a 10-inch screen. Unfortunately, this is far from the truth. The screen measurements are diagonal so that a 7-inch screen is only 45% as large as the iPad’s 10-inch screen. You heard me right, just 45% as large. If you take an iPad and hold it upright in portrait view draw an imaginary horizontal line halfway down the screen, the screens on these 7-inch tablets are a bit smaller than the bottom half of the iPad’s display. This size isn’t sufficient to create great tablet apps in our opinion
While one could increase the resolution of the display to make up for some of the difference, it is meaningless unless you tablet also includes sandpaper so that the user can sand down their fingers to around one quarter of their present size. Apple has done extensive user testing on touch interfaces over many years and we really understand this stuff. There are clear limits of how close you can physically place elements on a touch screen before users cannot reliably tap, flick or pinch them. This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet apps.
First, every tablet user is also a smartphone user. No tablet can compete with the mobility of a smartphone, its ease of fitting into your pocket or purse, its unobtrusiveness when used in a crowd. Given that all tablet users would already have a smartphone in their pockets, giving up precious display area to fit a tablet in their pocket is clearly the wrong trade-off. The 7-inch tablets are tweeners, too big to compete with a smartphone and too small to compete with an iPad.
Fourth, almost all of these new tablets use Android software but even Google is telling tablet manufacturers not to use their current release, FroYo, for tablets and to wait for a special tablet release next year. What does it mean when your software supplier says not to use their software in your tablet and what does it mean when you ignore them and use it anyway.
Fifth, iPad now has over 35,000 apps on the App Store, this new crop of tablets will have near zero.
And sixth and last, our potential competitors are having a tough time coming close to iPad’s pricing even with their far smaller, far less expensive screen. The iPad incorporates everything we’ve learned about building high-value products from iPhones, iPods and Macs. We create our own A4 chips, our own software, our own battery chemistry, our own enclosures, our own everything, and this results in an incredible product at a great price. The proof of this will be in the pricing of our competitors’ products, which will likely offer less for more.
These are among the reasons we thing the current crop of 7-inch tablets re going to be D.O.A., Dead-on-Arrival. Their manufacturers will learn the painful lesson that their tablets are too small and increase the size next year, thereby abandoning both customers and developers to jump on the 7-inch bandwagon with an orphan product. Sounds like lots of fun ahead.
Take a look at this video that compares the recent Microsoft Surface announcement lead by Steve Ballmer with the first iPad keynote made by the late Steve Jobs way back in 2010. Coincidence or something more?
Funny or tasteless? Your thoughts? Another example for discussion after the jump.
“Picasso had a saying. He said, good artists copy, great artists steal. And we have always been shameless about stealing great ideas.”
The excerpt was taken from the 1996 three-part documentary Triumph of the Nerds: The Rise of Accidental Empires. All full versions of series is available for viewing right after the jump. We’ve also included a bonus documentary — Pirates of Silicon Valley.
Whether you’re a geek or a nerd, consider these documentaries absolute essential viewing. Please also take some time to read this: Rich Neighbor with Open Doors – Apple and Xerox PARC.
While you’re lounging around this lazy post-Christmas arvo, spend the next hour of your day and watch BBC’s documentary of Steve Jobs:
Broadly considered a brand that inspires fervour and defines cool consumerism, Apple has become one of the biggest corporations in the world, fuelled by game-changing products that tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully’s temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology.
Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs from the company he founded, and Jobs’ chief of software, tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm.
With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.
Apple fan or not, you will agree that these two moments changed everything. The iPhone revolutionized an industry. Unveiled just four years ago, the first generation iPhone challenged the status quo and captured the imagination of millions. Today, most don’t consider a phone smart if it doesn’t have a touchscreen interface. Even RIM now makes BlackBerrys with touchscreens.
In the iPad, Apple rejuvenated the tablet market where other tech giants struggled. Today, the iPad is arguably the best tablet device in the world. Honeycomb tablets come close but its ecosystem is not as rich as the iPad’s. We’ll have to wait another couple of years for that.
Things are different today, Apple does not enjoy a commanding position in the smartphone market like it did since the iPhone was launched but despite this we can’t take away the fact that without the iPhone and the iPad, we wouldn’t have the selection of smartphones and tablets that we do now. #thankyoustevejobs
After the jump, we have two videos for you, the unveiling of the iPhone in 2007 and the iPad last year. Relive the moments that changed everything.