The flagship smartphone gave every Sony Mobile fan a shiver of excitement has finally landed on our shores and it only took them a couple of months. On paper, it has all the flagship-level specifications one would need to compete with the very best, which is a good thing.
But, is the Sony Xperia XZ Premium really worth RM100 more than what is arguably the best Android smartphone in the market right now? Well, I try to find out.
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When Sony introduced its new Xperia X series last year, we thought Sony had completely gone bonkers. It replaced its high-end Xperia Z line with products that are severely overpriced for what it was offering.
The Xperia X, for example, was doomed from the start. It’s a mid-range smartphone that went on sale for RM2,499 in Malaysia. It had a Snapdragon 650 processor, a 23MP camera that doesn’t shoot in 4K and it isn’t even water resistant. Nobody is going to pay flagship price for that. The RM1,999 Xperia X Compact didn’t fare much better either.
During its investor relations event, Sony appears to have learnt their lesson and they are abandoning this whole “premium standard” category altogether.
It has been a while since Sony released a new budget smartphone. After a year of focusing solely on the X series, Sony has just announced the Xperia L1. This looks like an overdue successor of the original Xperia L from 2013.
After a rather boring 2016, Sony Mobile wants to make a comeback with its new Xperia XZ Premium. Instead of rehashing the same product with minor hardware updates, Sony wants to stand out as an innovator by introducing a couple of firsts for a smartphone.
Sony Mobile will be making its usual showing at MWC 2017. Apparently, they have sent invites for the event that’s happening on 27th February at Barcelona. With Sony having just one proper flagship for 2016, we expect them to continue the same trend again for this year.
Sony Malaysia has reduced its pricing on two of its Xperia XA series. The Xperia XA which was originally priced at RM1,199 is now going for RM999 while its bigger selfie-centric brother, the XA Ultra is now reduced from RM1,699 to RM1,499.
Almost immediately after Android 7.0 is officially rolled out, the folks over at Sony Mobile has published a software upgrade roadmap for its current Xperia devices.
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Sony Mobile Malaysia has confirmed on their Twitter account that the top-end Sony Xperia X Performance will not be making its way to our shores. Gasp!
Sony has already started pushing its Android Marshmallow 6.0 update. While it trickles down to Xperia devices in phases, Sony has released a video to highlight some of its features with the software update.
The interface as seen on the latest X series have been slightly tweaked for a cleaner look and it gets a couple of extras including app permission settings, revamped camera UI and improved media sharing.
UPDATE: Sony Europe has released prices for all three devices and we’ve added them to the post.
In recent times, Sony has failed to capture the magic of their glory days when the Xperia brand is seen as a leader in the smartphone market. Today, the brand struggles to produce phones than are on par with its competitors.
Sony needs to do something drastic and start making devices that consumers can look forward to if they want to stay relevant. Their Marshmallow concept is the first step in the right direction but the devices that Sony come up with have to be really special. However, if the three new Xperia phones Sony revealed at MWC16 is anything to go by, the brand still has a long way to go.
Let’s see what the new-for-2016 Xperia X range has to offer and you tell us if these three devices are capable contenders against the competitors.
|Android, Mobile Devices, Mobile OS, Sony|
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