The HTC U Ultra with its scratch resistant Sapphire Edition is getting a significant price cut in Malaysia. This is their former flagship that comes with secondary display and a whopping 128GB of storage.
The HTC U11 is finally available in striking solar red in Malaysia. This is probably the most anticipated colour for the new HTC flagship joining its existing Brilliant Black, Sapphire Blue and Amazing Silver options. Depending on which angle you’re looking at, Solar Red transitions between red to gold to mimic the colours of a red rock canyon.
After introducing the HTC U11, the Taiwanese smartphone maker could be introducing its “squeezable” interaction to a more affordable segment. Dubbed as the “Ocean Life”, this could this be a “mini version” of the HTC U11 and a successor of the HTC U Play.
The HTC U11 is the world’s first squeezable smartphone that’s enabled by its pressure sensitive frame. To take its squeezable Edge Sense further, they are about to introduce a couple of new features which will be released very soon.
For those who don’t want to get the HTC U11 outright, Maxis is now offering the squeezable flagship smartphone on contract. Officially priced at RM3,099 in Malaysia, the HTC U11 from Maxis is offered from as low as RM1,499 on standard contract or RM70/month with its Zerolution program.
“What were you thinking, HTC?!” was the first thought that ran through my head when I saw the Taiwanese company announce the U Ultra and U Play smartphones. HTC, the manufacturer that set the gold standard for the metal bodied smartphone, was ditching the one thing they did better than anyone else.
HTC, famous for its premium built phones had made a drastic move this year with its U series. Ditching its metal build for glass is a huge gamble and the original U series didn’t really live up to expectations. That’s mainly due to its high pricing and underwhelming hardware for 2017.
Perhaps, the timing wasn’t right and HTC aims to make a comeback by releasing the U11 in conjunction with their 20th anniversary. According to HTC, the U11 is their real flagship successor of the HTC 10 while continuing its current glass approach of the U series. To stand out from the crowd, they have also introduced a new “squeezable” interaction feature.
What do you do when you’re the best in the world at something? Well, if you’re HTC, apparently, you stop doing it because, with the company’s brand new HTC U11 smartphone, it looks like the Taiwanese tech giant is putting the final nail in the coffin for their metal-bodied flagship devices.
Thankfully, the other stuff on the HTC U11 looks pretty good.