HTC Malaysia has officially announced its new reduced retail pricing for HTC Wildfire S, HTC Chacha, HTC Salsa and the HTC Sensation.

The HTC Wildfire S which previously retails at RM1,099 is now priced at RM899, which is a RM200 reduction. Meanwhile, the 2 Facebook oriented devices, HTC ChaCha and HTC Salsa are sold at RM799 and RM999 respectively. When announced, the ChaCha was going for RM1,099 and the Salsa at RM1,499.

The HTC Sensation meanwhile is still at RM1,799 as reported earlier this month. The reduction took place right before the HTC Sensation XE was announced at RM1,999.

Overall, the reduction of price is welcomed as there are plenty of decent 1GHz Android devices hitting below the RM1,500 mark such as the Sony Ericsson Xperia ray, LG Optimus Black and Samsung Galaxy S Plus.

When it comes to entry level Android devices, HTC isn’t really known for offering devices below the RM1000 mark. With this new revision, hopefully they will make waves with the entry level users. In the coming months, we are expecting more decent Android devices with lower pricing to enter the market which may make it tough for HTC in this segment. The next lowest entry device from HTC would be the HTC Explorer which is slated for Q4 this year.

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The HTC Sensation is also seeing a price cut with the outright pricing now revised to RM1,799 from RM1,999. When first announced in Malaysia, it was originally selling for RM2,299. Since Samsung Galaxy S II now selling for RM1,899 is a direct competitor, the price reduction is necessary to stay competitive.

In terms of telco bundling, DiGi has revised its bundling offer on DG Smart Plan 68 to as low as RM1,149 with 24 months contract while Maxis from as low as RM999 with 24 months contract of 3GB data plan. For more information, head over to DiGi’s HTC Sensation page or Maxis Android page.

Thanks to try for tipping us in the comments.

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Maxis has made the HTC Sensation more affordable at only RM999 on contract. This 2 weeks promo from 18 – 31st July is tied with 24 months contract of 3GB data plan. The bare minimum commitment to take up this offer is RM108/month which consists of RM30 Value First postpaid with RM78 3GB data plan after RM10 rebate.

As comparison, its closest dual-core rival Samsung Galaxy S II is now offered at RM1199 on contract until 22nd July. It is also worth mentioning that the HTC Sensation comes with 24 months warranty.

For more info, head to Maxis Android Page.

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While Maxis is getting the limelight today for its Samsung Galaxy S II launch, DiGi today has started another high end device, the HTC Sensation. HTC Sensation also offers dual-core processing power but boasts a higher resolution qHD display that pushes 960×540. Maxis had earlier indicated that the are bringing in the device but DiGi has beaten them to the punch.

The HTC Sensation is offered on DG Smart Plan at RM1399 for 24 months and RM1699 for 12 months. As comparison, Maxis’s Galaxy S II is offered right now at RM1199 (with RM200 discount) for 24 months and RM1599 for 12 months.

DiGi’s website is still having issues right now but you can try to view the bundle offer here.

Want to know the difference between HTC Sensation and Samsung Galaxy S II? Check out our spec by spec comparison.

Thanks Jason for the tip via the comments!

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