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Apple discontinues iPhone 4 Case program after 30th September
Posted:
September 11, 2010
By: soyacincau
1 comment
Remember the whole antenna gate issue several months back? Apple had held an emergency press conference that announced Free bumpers to all iPhone 4 users who purchased their device until 30th September.
With 30th September coming, Apple has announced that its iPhone 4 Free case program is coming to an end. They added on their website that:
We now know that the iPhone 4 antenna attenuation issue is even smaller than we originally thought. A small percentage of iPhone 4 users need a case, and we want to continue providing them a Bumper case for free. For everyone else, we are discontinuing the free case program on all iPhone 4s sold after September 30, 2010. We are also returning to our normal returns policy for all iPhone 4s sold after September 30. Users experiencing antenna issues should call AppleCare to request a free Bumper case.
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Small issue they said, after all that effort attack its rivals on Antenna Attenuation. We guess Apple probably realised despite the whole Antennagate issue, its iPhone 4 sales still remained strong with or without a case included.
In Malaysia, our local carriers Maxis and DiGi have yet to release their iPhone 4 officially. We’re not sure if they are just waiting out for the free bumper program to expire considering Maxis had already start selling the iPhone 3GS 8GB which was announced together with the iPhone 4. If they launch the iPhone 4 this month, Malaysians will have to rush to redeem their free bumpers like free flight hunters on AirAsia.
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Nokia & RIM rebuts Apple’s Antenna Attenuation campaign
Posted:
July 17, 2010
By: soyacincau
4 comments
When Apple diverts the Antenna Issue on Blackberry, Androids & Windows Mobiles, the rivals obviously won’t keep quiet. Nokia and RIM had immediately hit out on Apple’s so called education of Antenna Attenuation which showed a Blackberry Bold 9700, HTC Droid Eris and Samsung Omnia II suffer signal loss when hold at particular spots.
Antenna issue: Apple says other smartphones are just as bad
Posted:
July 17, 2010
By: ccsoya
4 comments
Following the press conference, Apple has a section on its website to demonstrate the three smartphones currently in the market that show the same problem as the iPhone 4.
The thing is, we’re used two (Bold 9700 and Omnia 2) of the three smartphones Apple has singled out and in no way have we experienced the same attenuation as the one being reported on the iPhone 4.
Also, both exhibited better reception performance compared to the iPhone 3GS that we’re using. In addition we noted that Apple does not explain in any detail how they conducted these tests. If the method is not known, then there no way of consistently replicating the attenuation Apple say exists on these devices.
In any case, Apple is using a tried and tested PR tactic to deviate attention from the real issue by putting forth an argument that the iPhone 4 is not the only phone with such a problem. From our experience with the Omnia 2 and the Bold 9700 but a lot more other phones out there, we can’t recall a phone that has such an issue with reception as the iPhone 4.
It will be interesting to see if Samsung, HTC and BlackBerry will respond to this.
By the way, if you missed the press connference earlier, here’s a link to the official video. Enjoy.
Apple, the iPhone 4, Bumper and the antenna issue
Posted:
July 17, 2010
By: ccsoya
6 comments
When Apple called for the last minute press conference just a day ago there was much speculation on what exactly it is that Steve will reveal.
Top on the list was an announcement to recall all iPhone 4s available today to fix the well documented antenna issue. In hindsight, we should have been able to tell you that a recall is completely out of the question.
We know that a complete re-design of the device is necessary to solve the root cause of the problem. And a re-design would almost certainly be impossible in such a short time span — the iPhone 4 is barely a month in the market.
And if there’s no replacement how can you expect a recall? What would Apple replace the iPhone 4 with if it had announced a recall? An iPhone 3GS? We don’t think so.
In our pre-conference post we also mentioned that it would be highly unlikely that Apple would give free Bumpers to all iPhone 4 users. Well, it’s unlikely but it is not impossible.
To appease its customers and to get people to deviate away from the real issue at hand, Steve Jobs announced that Apple will be giving away free Bumpers with all iPhone 4 purchased including the ones before the announcement.
This means, everyone with an iPhone 4 will be getting a free Bumper. If the user has already purchase a Bumper, then he will get a refund for the purchase. Jobs also mentioned that Apple will not be able to make enough Bumpers for everyone, so they will give you the option to choose third party cases for your iPhone 4. Apple will be giving free Bumpers until 30 September. It’s a nice gesture, but this doesn’t solve the real problem, it’s just side-stepping it.