We highlighted DiGi‘s “ride the wave” promotion campaign building up to the World Cup earlier.

It’s nothing out of the ordinary, with contest that offers free SMS and trips to any football match in the world as prizes. DiGi’s also offering special edition prepaid top-up cards along with some paid content services revolving around football updates based on SMS and MMS with news alerts, caller tunes and fantasy football availabe for purchase.

Pretty standard stuff. What caught our attention was a series of curious viral videos produced to promote the campaign. Earlier, DiGi had released three mysterious videos that looks something from 24, we could make out what the videos are all about.

Now with the release of the latest and final video, its pretty clear that the videos were just buzz builders to highlight the promo. Nevertheless it’s pretty funny we think.

Check out the video after the jump.

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	Ad-nalysis, DiGi, Players on the Field
	Bola, bola bola bola, DiGi, fifa world cup 2010, viral campaign, whats's in the yellow ball, whatsintheyellowball, World Cup

DiGi‘s running a football themed promo campaign in what we believe is a “ride the wave” effort to the run up for the 2010 FIFA World Cup.

The promo consists of contest that offers free SMS and trips to any football match in the world as prizes. DiGi’s also offering special edition prepaid top-up cards along with some paid content services revolving around football updates based on SMS and MMS with news alerts, caller tunes and fantasy football availabe for purchase.

That’s all pretty standard stuff. What’s interesting is the viral video campaign that’s accompanying the Bola! Bola! Bola! promo. It’s a series of 24-styled short episodes on YouTube around a misterious yellow ball and what’s inside it. Currently at its third installment, we can’t really make what it’s all about.

When it comes to viral campaigns, DiGi’s a pro. We even have a sneaky feeling that DiGi is also behind the ThePackcik.com but we can’t confirm this for now. In the meantime we’re keeping a close eye on how its “What’s inside the yellow ball?” campaign will unfold. It’s definitely an interesting watch.

Check out all three videos after the jump.

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	DiGi, Players on the Field, Video
	Bola, DiGi, fifa world cup 2010, viral campaign, whats's in the yellow ball

Maxis via Twitter have just announced that they are the official mobile broadcaster for the 2010 FIFA World Cup. What’s interesting about all this is that Maxis will be streaming all 64 matches live to mobile phones complete with full match replays viewable online. Maxis is the first operator in the world to provide such a service.

Maxis says that it will deliver 400kbps video streams for the live matches.

To deliver the content, Maxis has developed app available for free to support Android and Blackberry devices. The same app is available for the the iPhone as well.

The app will provide World Cup updates including match analysis, daily news updates on the World Cup, along with full match fixtures and results. All this for free.

Oddly enough, there’s no updates on the Maxis website about any of this. Even its lifestyle portal MyLaunchPad, has no mentions of this latest development.

We’ll let you know once the app is available for download.

	Maxis, Players on the Field
	fifa world cup 2010, live world cup 2010 video streaming, Maxis, maxis official mobile broadcaster for fifa world cup 2010, maxis world cup app, view fifa 2010 world cup live on your mobile