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DiGi’s iPhone Plan Leak: Was it the Real Deal?

Posted:  March 31, 2010   By:    1 comment   

So did DiGi (or its ad agency) leaked out DiGi’s iPhone plans one day before the official launch date? And was it deliberate?

Short answer: DiGi leaked it out and it was very deliberate.

Today, DiGi’s going to give the official word on its iPhone plans. Although a whole lot of you have been eagerly waiting for the launch of this, the real humdinger was, and probably still is, DiGi’s purported leak of the said plans one day before its official launch.

Many were wondering as to how such a (alleged) major faux pas could happen. Some were quick to point fingers to DiGi’s ad and creative agency for the leak but we smelt something fishy…and boy was it rotten.

Read the rest of this entry »

Ad-nalysis, DiGi, iPhone, Maxis, Rumour Mill
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