If you’re hooked to the internet before the year 2000, you definitely have used a dial-up service. After the closing of Jaring two years ago, Malaysia’s second ISP service is now coming to an end.
This caught our eye in the Star over the weekend.
And we have to say, it’s quite a cheeky ad. Nice clear layout, attention grabbing headline, tells you just enough to entice you but not a lot to make the layout messy. We like!
Although the comparison with dial-up is a bit old hack. We’re not even sure if the younger broadband users out there have even experienced dial-up before. Besides comparing broadband with dial-up is like comparing a Ferrari with a Proton.
P1 marketing people, if you’re paying attention, read this:
On a side note, notice the Intel logos at the left bottom corner of the ad? We think P1 will be coming up with a laptop bundling plan in the next few months. This is coinciding with Intel releasing its new chips and boards with built-in WiMAX.
Once we have the word, we’ll keep you posted!
In the meantime, check out our other Ad-nalysis posts HERE.