While Dell‘s Inspiron 15 7000 Gaming laptop has always had pretty good value for money, it has always had one monumental flaw: Its awful TN panel. Today, Dell Malaysia is fixing that with the latest update to their popular gaming laptop.
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Dell’s launched their brand new Inspiron 13 7000 2-in-1 and Inspiron 15 7000 laptops in Malaysia. This time they pack Intel’s latest chips into relatively sleek metal bodies and have prices starting from just under RM4,450.
The Dell XPS 13 in its hybrid 2-in-1 form has finally arrived in Malaysia. Introduced earlier at CES 2017, this is one of the world’s smallest 13 inch 2-in-1 laptop and it comes with a QuadHD+ Infinity Edge display.
UPDATE: Updated with Full length version of the Dell Streak ad.
You might know it but Dell has just started a global re-branding exercise to become the PC industry’s “most loved brand“.
And while in our minds the name Dell is synonym with no-nonsense, good value for money PCs, laptops and monitors, far be it from us to profess our love to the brand and we’re sure that many of you out there feel the same way. It’s not to say that Dell is a bad name, far from it, Dell is a strong and trusted brand but to be positioned as the “most loved brand” is going to be a tall order for Dell.
We don’t see a lot of Dell TV ads here in Malaysia, so it’s going to difficult to compare this new treatment with Dell’s previous advertising campaigns but the company claims this new series of ads represents a new approach for the brand. Where previously Dell commercials tend to highlight a product’s specifications, cost and ordering details, this new series hopes to draw customers in and forge an emotional connection with viewers by showing how its technology enables relationships. Dell hopes the new ad will convey its evolution into a more consumer-centric company.
The new ad stars the Dell Streak and highlights its various features in a somewhat real-life setting. Take a look at the new TV ad after the jump ad tell us what you think.