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Fact of the matter is, RIM’s not in a good position right now. Its stock price have seen better days, it’s trying hard to shake the “corporate use” image off its BlackBerry brand and at the same time the company has yet to find a way to effectively stop losing market share in the US and Europe. Despite Thorsten Heins (RIM’s new CEO) telling you otherwise, the Canadian tech company is struggling.
If this latest marketing effort is anything to go by, it looks like RIM is desperate as well.
GoGo Girl, Justin Steele, Trudy Foreal and Max Stone, these are the four characters that RIM has recently created as part of its “Be Bold” marketing campaign that took off at the start of the New Year. The story goes, on New Year’s Eve, RIM asked its Twitter followers to describe how they will be bold in 2012. The characters were created based on over 35,000 responses.
We don’t know about you but we don’t think these four fictional characters are going convince anyone to buy a BlackBerry.
To be fair, RIM is currently without a CMO. Heins is looking to find one soon but that still doesn’t excuse the company from launching this – in our opinion – silly marketing stunt.
Enough with the advertising and marketing RIM. Let’s focus on speeding up on the launches of your BB10 devices shall, and make them awesome please.
Head on over to after the jump to get to know these characters a little better.

For this coming Chinese New Year, Maxis is doing a buy 1 and get another 50% off promo on BlackBerry. However it is limited to the BlackBerry Bold 9900 and you have a choice between a Curve 9300 and a Curve 8520 for discounted purchase.
To entitle for this promo, you would need to get the Bold 9900 bundled with 24 months. The Bold 9900 goes for RM1,630 on BIS 55 which comes with 500MB (with free 500MB extra) and RM1,390 on BIS 90 which comes with 3GB of data. Then you have a choice to get a Curve 9300 at RM434 or the Curve 8520 at RM299. From the site, it appears that the additional device is contract free with no additional subscription required.
For more information, head over to Maxis BlackBerry Page.
It appears to be raining BlackBerry Playbooks. If Maxis Playbook + BlackBerry combo isn’t attractive enough, Celcom is now throwing the Playbook at low prices while stocks last. You can now get a Playbook from Celcom WITHOUT contract at the following prices:
BlackBerry Playbook 16GB – RM1,088
BlackBerry Playbook 32GB – RM1,388
BlackBerry Playbook 64GB – RM1,688
As comparison, the prices above were previously tied with 24 months contract for existing Celcom BlackBerry contract extensions but now it is offered outright.
The only problem though is that the offer is valid until 31st November 2011. Either this is a typical typo or Celcom is using a different Calendar system that we are not aware of.
If you have been eyeing for a playbook, head over to Celcom’s Playbook page.
Just in time for Christmas, Brightstar has introduced the white version of the BlackBerry Bold 9900 and Curve 9360. This gives BlackBerry hopefuls some exclusivity especially during the holiday season.
On top of that, the first 1,500 customers that registers their white BlackBerry Bold 9900 device will receive RM300 AirAsia vouchers. Meanwhile the 1st 1,500 customers of the white BlackBerry Curve 9360 will get RM150 AirAsia vouchers instead. To add more peace of mind, Brightstar is giving 24 months warranty for the new BlackBerry devices provided that you register within 2 weeks of purchase.
If you’re interested to get one, here’s the list of dealers for the white Bold 9900 and white Curve 9360.

Just like the previous combo offer, Maxis now has extended the offer which bundles the Playbook with newer models. This time around you can get a BlackBerry Bold 9790 or Torch 9800 with the Playbook 16GB version for only RM1,288. This is tied with 24 months contract of BIS Advance.
If you’re interested, you gotta act fast as it is limited to first 1,500 customers only.
For more information, head over to Maxis FB Page.
FAQ on the offer after the break.
Tune Talk caused quite a stir for BlackBerry service the moment they launched BIS services with incredibly low rates. As a result, most operators were pressured to offer more competitive rates which benefit consumers in the long run.
To stay on as the low rate champion, they have further slashed their monthly BIS service from RM28/month to RM18/month. This makes Tune Talk the most affordable BIS rates, which is RM1 less than U Mobile’s RM19/month BIS subscription.
For more information, head over to Tune Talk’s BlackBerry page.
UPDATE: According to @mekyuyu, this offer is limited at 30 packages per day.
BlackBerry devices are going for cheap at PC Fair which is happening at KL Convention centre from today until 4th December 2011. If you’ve been eyeing on a BlackBerry, this is probably the best time to get it. They are throwing 50% for the 2nd unit and this isn’t for the old models.
This is applicable on the recently launched BlackBerry Bold 9790, BlackBerry Curve 9360 and BlackBerry Curve 9380. Meanwhile, the rest of the BlackBerry line up will get you exclusive BB T-Shirts and laptop bag. The BlackBerry Bold 9790 is sold outright at RM1,488 while the Curve 9360 and 9380 are priced at RM1,166.
The 50% promo is valid if you purchase any original BlackBerry accessories. Each customer is limited to 2 pairs (4 smart phones). The free items offered is available while stocks last. Head over to Booth #C02 to grab yours.
The BlackBerry 9790 goes on sale in Malaysia with not much fanfare this week and Maxis is ahead of the rest to offer the device bundled together with its BIS plan.
Retailing for RM1,488 the Bold 9790 can be purchased for as little as RM1,090 on a 24-months contract with Maxis.
If Maxis is not the operator for you, U Mobile has mentioned that will also offer the the Bold 9790 and is scheduled make its Bold 9790 plans available to the public starting December 5, onwards.
In addition, Maxis has also started offering the Curve 9360 which can be had for as low as RM690
For full details on the BlackBerry Bold 9790 and Curve 9360 plans from Maxis head over here. Plan details after the break.
UPDATE: Lowyat Store offers the BlackBerry Bold 9790 at RM1,399 and Curve 9380 at RM999 outright.
Today, the BlackBerry Bold 9790 and Curve 9380 will be officially launched in Malaysia. The expected pricing is RM1,488 for the Bold 9790 and RM1,166 for the Curve 9380.
In most occasions, smart phones don’t normally go on sale on launch day but the folks at Lowyat.net is giving Malaysians an alternative way of getting it faster. Of course, no rioting is necessary as Lowyat.net is having limited units for sell at their store today. If you can wait, U Mobile is bundling the Bold 9790 with availability scheduled on 5th December onwards.
Keep your eyes locked on to Lowyat.Net Store today to be among the first to get it in Malaysia.
[ SOURCE ]
And the hits just keep on coming for BlackBerry fans in Malaysia. Hot after an unbelievable launch in Indonesia, the Bold 9790 and the Curve 9380 will hit Malaysian stores next.
We don’t have a definitive date but judging by a media launch that’s scheduled to happen late next week, you can expect the two latest Blackberry devices to hit stores soon after that, possibly as early as next weekend.
We have the pricing, we know at least one telco will offer to go with the BlackBerry 9790 (you can expect Celcom to come on board as well) and we know roughly when the devices will hit the market. All that BlackBerry fans need to do now is decide on which one they’re going to get.
