RIM today announced not one, not two but three all-new BlackBerry Curves in its line-up of new smartphones that will feature that BlackBerry 7 OS. The Curve 9350, Curve 9360 and the Curve 9370 are designed to address a large and important segment of the global mobile phone market where customers are looking to upgrade their existing feature phones or existing BlackBerry Curve with an affordable, easy-to-use, full-featured smartphone.

“These new models will build on the incredible success of the BlackBerry Curve line and further expand the largest global launch of BlackBerry smartphones in our history,” said Mike Lazaridis, President and Co-CEO at RIM.

Weighing in at only 99g, the new Curves feature a slim design with a 2.4-inch 480×360 screen and BlackBerry’s legendary tactile and easy to use physical QWERTY keyboard. There’s also an optical trackpad and 5MP camera (no word on whether it records HD videos. It should). The new Curves also continues RIM’s adoption of NFC with all three devices featuring the technology.

The BlackBerry Curve 9350, 9360 and 9370 are expected to be available in Canada this month and the rest of the world beginning September. No pricing details have been revealed.

A part from all this no other details were announced so we’re curious as to processors and built-in memory that the new Curves will be packing along with what differences the different codes bring. Guess we’ll have to wait and see.

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So yet another BlackBerry device gets an early hands-on ahead of its official launch. This time it is the BlackBerry Curve 9350/9370 which is codenamed Apollo. The video shows in detail the dimensions of the new device along with its software. The whole video is in Vietnamese and we don’t understand the comments made in the clip.

Overall, the device looks slimmer and like the new Torch and Bold replacements, is a huge upgrade over the current model in terms of processor, RAM, display and software.

More photos after the break.

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	Apollo, blackberry, BlackBerry Apollo, BlackBerry Curve, BlackBerry Curve 9350, Blackberry Curve 9370, Blackberry Sedona, new BlackBerry Curve, Sedona

This year BlackBerry is offering a new range of BlackBerry devices which closes the gap with its smart phone rivals. A few weeks ago, they have revealed the BlackBerry Bold 9900/9930 with a high resolution touch screen and it is the slimmest BlackBerry design ever.

The next anticipated device is the BlackBerry Curve replacement. Earlier rumours suggested that the new Curve could be an all touch screen design like the Storm but the recent demo videos posted by CrackBerry revealed otherwise.

The Curve replacement maintains its similar QWERTY on candybar design with slight changes to make it look more sleeker. Considering the new Bold is slimmer, the Curve is expected to lose a few mm off its thickness. Like the Bold Touch 9900, it runs on the latest BlackBerry 7 OS.

In terms of specs, it was earlier speculated to be running on a 800MHz processor with 512MB of RAM. The screen unlike the new Bold is still non-touch but pushes a higher 480×360 pixels. With these videos out, the new Curve is expected to be launched pretty soon.

Check out the rest of the videos after the break.

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	BlackBerry, Blackberry OS, Mobile Devices, Mobile OS
	Apollo, blackberry, BlackBerry Apollo, BlackBerry Curve, BlackBerry Curve 9350, Blackberry Curve 9370, Blackberry Sedona, new BlackBerry Curve, Sedona