In the past, the cheapest iPhone you can buy is basically a rehash of an outdated model with a smaller storage option. We’ve seen this since the iPhone 3GS/iPhone 4 days. That’s no longer the case with the iPhone SE. It is Apple’s most affordable new iPhone and it’s just as powerful as their current flagship.
During their March 2016 Keynote special event, Apple announced a new iPhone, a new iPad and a generous price cut for the “best selling smartwatch in the world” — the Apple Watch. The Watch now more affordable than ever and comes with a whole bunch of new straps for you to customize the look and feel of your timepiece.
Apple has finally unveiled the new iPad Pro 9.7 inch tablet, which essentially is a smaller version of the iPad Pro which they revealed last year. Its got a lot of the stuff that makes the iPad Pro tick under the hood and Apple is marketing it as the ultimate PC replacement.
Apple has welcomed a new iPhone to their smartphone family — the iPhone SE — and it’s a 4-inch device designed for people who simply love smaller iPhones. It’s packing a whole lot of horsepower that makes it the “most powerful 4-inch phone ever”.
Apple is many things. One of the world’s most valuable companies, the pioneer of the smartphone as we know and love today, as well as a company who dares to try some truly interesting things with their devices (removing the CD drive on computers, and potentially the headphone jack on the next iPhone).
Now, I’ve been called many things in the past, “Apple basher” being one of them, and much of that is because I don’t agree with many of the things the Cupertino company does. But, there has always been one thing I like that Apple gets so right — their ads.
The co-founder of Oculus has just added more fire to the PC vs Mac argument. Based on performance, he places them next to the useless systems of yesteryear – for Rift’s virtual reality headset at least.
Considering that VR is about to go big in the near future, this could cause some concern to the execs at Cupertino. Well, Apple usually enters the race late anyway. And as usual, they’ll find a way to get vendors and developers on board when they think it’s the right time to enter the game.
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Social engagement is vital for any company these days. For an aspirational brand like Apple, they aren’t really that active especially on Twitter. Sure they have a few accounts like Apple Music and AppStore, but they are mostly one way channels to promote their products and services.
With Apple continuing to break sales records for every release of its new product, the Cupertino company appears to be openning its doors for better customer interaction. Finally they have just created a new @AppleSupport twitter account to directly address customer questions as soon as possible. The account will be used to share tips and tricks for your iDevice from time to time.
As Google continues to integrate more useful features from Waze into their Google Maps platform, they aren’t forgetting about updating the iOS app as well. This new update brings Maps more in line with the Android version as well as incorporating some of iOS’ own features in.
Apple‘s iPad Pro has been a huge success if we’re looking at sales figures, but it is also incredibly…well, huge. At 12.9 inches, it can be a little tricky to hold and use in one hand which may have turned some off it.
Still, that didn’t stop it from outselling Microsoft’s entire Surface lineup in Q4 of 2015. If the only thing stopping you from picking one up yourself is the size, we have good news for you because it looks like Apple has plans to launch a 9.7-inch iPad Pro.
|Apple, Industry in General, iOS, iPad, iPro, Mobile Devices, Mobile OS, Rumour Mill|
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