You’ve seen the video and now it is time for a proper hands-on with IKEA’s new BookBook. As consumers these days are hooked to digital devices, the IKEA Bookbook promises a better experience with the clarity of 328 hi-definition pages on a 7.5″ x 8″ interface. We all know what big screen does to battery life but you’ve nothing to worry as the Bookbook promises eternal battery life 24/7 without the need to charge.
Performance is expected to be top notch as pages load instantly with no lag and you don’t even need high speed broadband connectivity. Since we are touching on connectivity, you can take this on flights and use it from gate to gate without needing to switch on airplane mode. Check out our pictorial unboxing and a closer look after the break.
In an age of eReaders and tablets, in a society that prefers reading what’s on screen rather than what’s on paper, how do you get people to talk about a plain old printed product catalog? You take a leaf from one of the most recognisable technology brand in the world, that’s how.
Ikea has just released its 2015 catalog and the ad promoting the said catalog is one of the most brilliant pieces advertising we’ve ever seen. The YouTube video is an obvious spoof of Apple’s style of marketing a product — simple and peppered with over-the-top superfluous descriptors.
The Ikea video is interesting to watch and if you’re not too keen on a printed catalog before, after seeing how thos one is promoted, you’d probably want to pick one up just for the fun of it.
The video, posted for Ikea Singapore, is a bonafide viral hit, raking in close to 2 million views two days after it was uploaded.
The Nokia Lumia 530 is Microsoft’s most affordable Windows Phone 8.1 device that’s priced below €100 (about RM430). To prove that this is the best smart phone for the least amount of money, they have released an ad comparing the specs of other cheap and cheerful devices that are available internationally. This includes the Moto E, HTC Desire 210 and other entry level offerings from Samsung, ZTE, Huawei Alcatel, LG and Lenovo.
From Microsoft’s comparison, the Lumia 530 stands out as being the only device to support up to 128GB microSD card, a Quad-Core processor (1.2GHz Quad-Core Snapdragon 200) and it runs on the latest OS (Windows Phone 8.1). Obviously they didn’t include the Xiaomi Redmi 1S which isn’t widely available worldwide. Nevertheless, the Lumia 530 is a new choice in a low price segment that’s dominated by Androids. For an even lower budget, there’s also the ZenFone 4 that’s priced under RM300.
Watch the video after the break.
When it comes to tablets, Nokia is the new kid on the block. It’s a block dominated by Apple and Android, and Nokia is doing all it can to get some attention but how much is too much?
Enter what probably is the weirdest tablet commercial ever. While competitors are busy touting features and specs Nokia is taking a decidedly different approach. The message, ‘our tablet is as practical as a mullet. All set or business, all set for party’.
Have we gotten your curiousity? Head on over to after jump to see why Nokia’s latest Lumia 2520 commercial is its weirdest ever.
Flexible displays on smartphones are the in thing right now while its a trend we’re not really sure will catch on, it is one the Samsung is keen to exploit. This is probably the first of many TV spots we’ll see from the Korean manufacturer showcasing what it claims it the first smartphone in the world with a curved display — the oddly named Galaxy Round.
So what benefits does a curved screen have over a flat one? The ad seems to tell us that users will appreciate the ergonomics. The ad also seem to tell us that sliding your fingers over a curved plane feels more natural than a flat one. Anyways, we’re still not sold on the idea of a curved screen device.
Head on to after the jump to watch the ad and tell us why would you want a curved screen smartphone over a flat screen one.
Is the iPad Air the best iPad Apple has ever made? Maybe. Maybe Not. Whatever your opinion about the new iPad may be you can’t deny that its first TV spot is quite possible, Apple’s most powerful commercial ever.
More videos about the iPad Air after the jump.
Check out Microsoft’s latest ad for Windows 8. In this one, Microsoft wants to tell you that a Windows 8 computer is way better than an iPad but must it always be this way?
From Nokia to Samsung to Microsoft, why are brands so preoccupied with Apple? From a competitor, these types of ad elevate Apple to a higher status. It’s like Apple products are the gold standard. If a product is not directly compared to something Apple, it doesn’t have a reason to exist. Yes, Apple makes amazing products but it doesn’t mean no one else can make amazing products as well.
The Yoga is a great enough hybrid computer and it doesn’t need an Apple product to justify its existence.
So brands, please stop comparing yourself with Apple in ads, it’s getting lame, and at the end of the day, Apple wins.
The party piece of the Samsung Galaxy S4 is its many Smart Features and a Swiss mobile operator came up with a novel way to market the device.
In the middle of a busy train station in Zurich, Swisscom created this interesting “stare down” booth where passers by stand a chance to win a Galaxy S4 if they could keep their eyes on fixed on the device for a full hour.
The contest was designed to create awareness on Samsung’s Smart Stay feature — one of the many eye-tracking features available with the Galaxy S4.
And as it having your eyes fixated on an object for a whole hour wasn’t challenging enough, there a whole host of distractions that will try to take your eye of the prize. Just take a look at the video after the jump to see what we mean.
It’s a pretty fun marketing stunt. Something we’d like to see done here just so that we can try it out for ourselves. Cool stuff.
It turns out Microsoft can make interesting ads too. Like this one that pits a Windows 8 tablet — ASUS VivoTab Smart — against the Apple iPad.
As far as messaging goes, we will have to agree with Microsoft on this one. The iPad may be our preferred tablet for content consumption but when it comes a full-featured Windows 8 hybrid-PC running in tablet mode is just much more flexible with the things that you can do with it. So we’ll take the Windows 8 device over the iPad for a true all-rounder, do anything tablet.
With its QNX-based BB10 devices scheduled for release only in the second half of this year, RIM has a lot of advertising to do to drive interest to its existing product line. Canadian company is doing just that.
Take a look at RIM’s latest series of advertising highlighting the BlackBerry Bold 9900 and what some would consider the platform’s best assets, but would expressions like “I’m about action, not distraction” and “we need tools, not toys” sway you to the Bold side?
Take a look at the ads past the jump and let us know what you think. Oh, and if you’re wondering, the silly superheroes are omitted in the ads, thankfully.
As for us, we’re not thoroughly convinced. The ads come across as trying too hard and honestly, the faster RIM gets their BB10 devices into the market, the better. We so want to believe, RIM. Make us believe.