Why are retailers dropping the price of the Galaxy S II?
The Samsung Galaxy S II is Samsung’s top-selling smartphone globally. In fact and things are no different in Malaysia. Everyone we spoke to either wants to get a Galaxy S II or thinks that it is a good smartphone. On the streets, we certainly see more of the Galaxy S II than its direct competitor the HTC Sensation.
So with all this popularity and brisk sales of the Galaxy S II why the sudden drop in price? This goes against everything a good marketeer knows. If there is demand, you don’t drop prices — you either maintain or bring it up. So what’s happening here?
There’s certainly no need for retailers to drop the price of the Galaxy S II to help move sales along, the device is practically selling itself. Could there be other forces that is driving the price of the device down?
There has to be. Price adjustments are “cause and effect” things. Something needs to happen for a price to drop. So what’s happening that’s causing the price of the Galaxy S II to go down? We don’t know for sure, but looking at the horizon, the price drop could mean that Samsung Malaysia is making room for another product to fill the price bracket left vacant by the Galaxy S II price drop. This is by no means a certainty but it is one very possible scenario.
