According to a news report, Malaysia has achieved 21.1% household broadband penetration. This exceeds its projection of 20% penetration under Malaysia’s National Broadband Implementation Plan.

Deputy Minister of Energy, Water and Communications Datuk Joseph Salang Gandum also added that it targets to achieve 50% household penetration in 2010. This means we have about a year to cover additional 30% of our nation’s household with broadband. We see this as a challenging target to achieve.

However it is still possible as there are new wireless broadband providers that have emerged recently utilising 3G HSDPA and WiMAX technology. Currently, the 3G players are Maxis, Celcom, U Mobile and new comer DiGi. On the WiMAX end, we have Packet 1, Redtone, YTL and Asiaspace. Not forgetting also are other wireless providers such as Izzi as well. Wireless is generally much faster to roll out due to lack of physical cabling to each potential user.

However we have questions on these new players roll out. Are they able to fulfill the extra 30% household within 1 year through proper coverage planning and capacity management?

Also what defines broadband? Is there a proper minimum definition of broadband by 2010? It would be pointless if broadband subscribers are achieved but average speed obtained is below broadband levels.

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	Industry in General, Players on the Field
	3G, Household Broadband Penetration, hsdpa, Internet, Joseph Salang Gandum, Malaysia Broadband, National Broadband Implementation Plan, WiMAX