U Valentine Day Special
February 14 is coming and U Mobile is doing something special for Valentine’s Day.
They just launched a microsite at www.heartu.com.my where they are running a number of events & activites around the Valentine theme. Read the rest of this entry »
This caught our eye in the Star over the weekend.
And we have to say, it’s quite a cheeky ad. Nice clear layout, attention grabbing headline, tells you just enough to entice you but not a lot to make the layout messy. We like!
Although the comparison with dial-up is a bit old hack. We’re not even sure if the younger broadband users out there have even experienced dial-up before. Besides comparing broadband with dial-up is like comparing a Ferrari with a Proton.
P1 marketing people, if you’re paying attention, read this:
- We like the ad, like the layout and the copy. Looks good.
- We don’t like the comparison with dial-up as we think it’s irrelevant.
- Looking forward to seeing P1 set the bar in terms of cheeky ads for broadband, just like how DiGi is setting the bar for telco.
On a side note, notice the Intel logos at the left bottom corner of the ad? We think P1 will be coming up with a laptop bundling plan in the next few months. This is coinciding with Intel releasing its new chips and boards with built-in WiMAX.
Once we have the word, we’ll keep you posted!
In the meantime, check out our other Ad-nalysis posts HERE.
Green Packet Aiming High for 2009
The Star reports Green Packet is looking to make good progress this year with more jobs and a bigger WiMAX subscriber base in the midst.
To start of the year Green Packet announce a HKD3million deal with Hong Kong’s PCCW Group to provide customised product solutions. Although this is a relatively small amount for the industry, Green Packet sees the deal as a giant leap forward towards making inroads into Hong Kong.
Green Packet group managing director Puan Chan Cheong expects the company to clinch more contracts in the first quarter of this year. He is also confident over the growth of subscriber base for its WiMAX solutions.
“Our 5-year plan is going as scheduled. We got out there, set up our base stations and provided the WiMAX service. We kept our promise and the results will start to show,” says Puan.
He says that in five years, the service provider division, (which houses its WiMAX business, handled by subsidiary Packet One Networks (M) Sdn Bhd) will account for two-thirds of group revenue while about a third will come from its bread-and-butter solutions division.
Green Packet presently has more than 10,000 WiMAX subscribers. Puan is confident of clinching 200,000 subscribers by year-end.
As it stands, Green Packet provides WiMAX in over 200 sites throughout the Klang Valley, Johor Bahru, Alor Setar and Penang. By June 2009, Puan expects Green Packet to be on track to provide WiMAX to 30% of Peninsular Malaysia or a total of 600 sites, not too far from its target of 800 sites by year-end.
[SOURCE]
Celcom Wants to Commercialise Winning Software
The Star reports Celcom is looking to help winners for its League of Extraordinary Developers Challenge contest to commercialise their applications.
Launched in September, LEDC is a contest that gives aspiring software application developers an opportunity to develop innovative mobile solutions that merge with traditional telecommunications offerings such as short messaging service (SMS), multimedia messaging service (MMS) and location-based services with Web2.0 applications.
Chief executive officer Datuk Seri Mohammed Shazalli Ramly says LEDC acts as catalyst to incubate and nurture Malaysian mobile application developers, while providing them with a business opportunity to commercialise their software under a practical business model in collaboration with Celcom, Microsoft (M) Sdn Bhd and Cradle Fund Sdn Bhd.
[SOURCE]
DiGi Reports Lower Q4 Earnings
DiGi reports its earnings for Q4 has taken a toll due to higher traffic cost coupled with lower average revenue per user (ARPU).
Net profit slipped to RM282.2mil in the fourth quarter ended Dec 31 against RM293mil a year ago.
In filing with Bursa Malaysia yesterday, DiGi said its ARPU came in marginally lower at RM58 per month due to lower average price per minute.
For the full financial year, its revenue expanded 10% to RM4.8bil, driven by steady demand for mobile services and an increase in subscriber base, reaching 7.1 million as at end-2008.
Net profit rose 7.4% to RM1.14bil. However, the group’s (earnings before interest, tax, depreciation and amortisation) margin was lower at 45.1% compared with 48.4% in FY07 because of competitive price pressure, higher traffic, network operating costs and higher sales and marketing expenses.
Going forward, DiGi opines that the telecommunications industry will continue to offer good growth prospect in the long term and be resilient to a slowdown in the local economy.
For FY09, the group aims to achieve an operating cashflow similar to or better than FY08.
[SOURCE]