Who do you go to if you want a cool new ad that involves music and performance? Obviously, the people who thought it was a good idea to use 567 printers instead of a normal screen as a backdrop.
This is ASUS’ brand new ZenFone 5 ad, directed by OK Go frontman Damian Kulash, and it features a man dancing with a suit made of ZenFone 5s.
Alongside the launch of ASUS‘ mid-range stock Android smartphone, the company also launched the more upmarket ZenFone 5 in Malaysia. If you don’t care for stock Android, want a better camera experience and a more premium body, this could be the ZenFone for you.
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I think something that a lot of people forget is that in technology, it’s not about who does it first, it’s about who does it best. Google wasn’t the first search engine, Apple wasn’t the first company to come up with a “smartphone”, and Facebook wasn’t the first social media network.
Being the first to bring something into the market is severely overrated and it looks like ASUS has realised that too. With its brand new smartphone — the ZenFone 5 — the company looks like it’s ditching all attempts at being first, or even original. Instead, they focused on borrowing the good bits from several of the top smartphone makers, tweaking them (in some cases, improving upon them), then combining all of it into a smartphone.
Sure, you could say that they’re just blatantly copying their competition’s homework, but I think it’s a stroke of genius and here’s why.
ASUS will be announcing its new ZenFone 5 (2018) lineup at Barcelona at the end of this month. If you want to know how it looks like, the manual for one of its models has apparently leaked and it gives a clear illustration of all sides of the device.
If you own an ASUS Zenfone 5 you’re out of luck, the Lollipop update for the phone has been pushed back even further.
ASUS India has confirmed via their Facebook page that the update will be out within three to four months. The Padfone S’s transition to Lollipop was also delayed alongside the Zenfone 5 but its unclear if it will be affected by the latest delay. It’s speculated reason why the update has yet to roll out is the Indian carriers having to sign off on the release as well and that the delay might also be affecting the Zenfone 4 and Zenfone 6 as well.