yes 4g

Yes release stormtroopers on streets of Bukit Bintang

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Over the past few days, Yes — the latest 4G operator in town — had launched an interesting guerrilla marketing campaign focused around the Bukit Bintang area. The campaign had a group of people dressed up as stormtroopers made famous by Star Wars saga emblazoned with the Yes logo walking around the Bukit Bintang area to create buzz about the brand.

This viral-guerrilla marketing thing that Yes is doing is no doubt very interesting and it certainly does generate a lot of interest for the brand and its upcoming mobile service that is slated to be launched on November 19.

Ahead of the full service launch, Yes has started an online pre-registration campaign to allow those who are interested in signing up for the service to pick a unique Yes ID and 018 mobile number.

A quick scan on Facebook and Twitter reveals that many are liking this novel approach as well but the question still remains, will Yes be a mobile operator that can deliver the goods or will it struggle to find traction in an intensely competitive industry?

The proof is in eating the pudding and it seems — for now at least — Yes is making all the right moves building up to the brand’s service launch next week, but until we can experience the Yes network for ourselves, we’ll reserve our judgment.

The reason as to why the Yes stormtroopers are roaming in and around the Bukit Bintang area is because, the Yes flagship store will be located at Lot 10. To remind the public of the upcoming launch, the people at Yes have erected a massive LED cube that displays a countdown timer to the launch day at the location of the flagship store

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We were on site at the flagship store at the centre concourse area of Lot 10 and construction looks to be almost complete. From what we’ve seen, the Yes flagship store appears to have been heavily influenced by Steve Job’s Apple Stores with its simple yet clean appearance.

Like we’ve mentioned before, things are looking good for the launch of yet another mobile broadband operator in Malaysia and we can’t wait to try the service out. At launch, Yes will be offering 4 devices during launch — USB Modem, 4G Phone, 4G MiFi and 4G Home Desktop Modem.

Keep it locked on to SoyaCincau.com for the latest developments on Yes.

More photos after the jump.

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Yes TV Commercials

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Yes, YTL Communications’s 4G service has just launched its brand last night. Exactly midnight this morning, they had started offering registration of YesID which comes with a 018 number. If you haven’t register yet, head on to www.yes.my to reserve yours.

This morning, they had also released more commercials titled Hope, Monday and Forgiveness.

Hit after the jump to watch them.

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Yes starts registration of YesID


Earlier on, YTL has revealed Yes, the new name for its “4G” mobile service in Malaysia which will be commercially launched on 19th November. As mentioned earlier, they will offer a land grab of mobile numbers with the prefix of 018 as part of the YesID registration. At time of posting, the 018 numbers starts with 018-331 XXXX. You’ll also get a personalised email with the yes.my domain.

Registration starts NOW, so grab your username and prefered 018 number before they are taken. Like they say, the early bird catches the worm.

Head on to http://www.yes.my.

YTL Comms reveals 4G service brand – YES


UPDATE (101117): Yes rates leaked at 9 sen per 3MB data / 1 minute of talk / SMS. Read all about it here.

UPDATE (101104): Registration of yesID starts now. Book your username and 018 at yes.my.

YTL Communications tonight has revealed its 4G service brand. The name is simple and its called YES. Yes, that’s right.

4G Mobile Internet + Voice
They also announced that there will be a land grab for 018 mobile numbers starting from midnight tonight. It is believed that Yes will commence voice service on Day 1 of launch. To book or register your number, keep a look out on their website http://yes.my when the clock strikes 12.

YES ID
Interestingly the voice service is different from the rest. Yes claims that they will offer full cloud-based services allowing you to sync your contacts directly. Plus, when you register your 018 number, you’ll also get your YesID which comes with an email address e.g. [email protected] Pricing for Yes service will be based on Pay As You Go model. This is because Yes believes that consumers should pay for what they use, just like water.

YES DEVICES: USB, MiFi, Desktop Modem & 4G Phone
Now to the devices. Their USB 4G Modem will be called YES Go while their MiFi device is called YES Huddle. Meanwhile 4G phone will be called YES Buzz and its all in one home modem with voice and WiFi will be called YES Zoom. The YES Buzz 4G phone is SIM-less and all you need is your YesID. Pretty simple and direct naming for their products.

Pictures from the event below:



YES 4G Coverage
In terms of coverage, YES claims to have more than 1000 base stations covering 65% of Peninsular Malaysia. As comparison they claim P1 to have less than 800 base stations. That’s a massive difference considering P1 had started earlier!

ADDITIONAL UPDATES

  • YES is working on Android based 4G Phone running Android 2.2 Froyo!
  • YES will offer free WiFi running on its network on ERL to demo high speed seamless mobility. ERL are free to try the service while on board
  • YES will be launched on 19th November 2010
  • Don’t forget to register your YesID at 12:00AM 4th November at http://yes.my.

More updates as they come in. Watch this space and follow our twitter feed.

Check out the commercial videos after the jump

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