Ah, tablets. If a tablet was one of the characters in my sappy rom-com, it’d be the ‘one that got away’. To me, it was a novel idea where you could have your smartphone with you for the serious business stuff while your tablet showed you a good time between working hours — literally, with videos and movies or a good book — but when you actually think about it, the tablet simply isn’t practical.
If you take a look at the International Data Corporation’s (IDC) latest report on their preliminary data from the IDC Worldwide Quarterly Tablet Tracker, you’ll find the truth in my words as tablet sales are on a downward trajectory. That’s not to say it’s all doom and gloom though as their report also says that detachable tablet sales have reached an all-time high — lead by the sales of none other than the Apple iPad Pro.
The tides have turned. In its latest report Gartner published an astonishing figure — Android tablets now dominate 62% of the global tablet market. This is a big deal because since Apple reinvented the tablet computer, iPads were the number one brand. There was a point in time where iPads were the only tablet you’d see in people’s hand.
Now iPads are not so ubiquitous.
Fueled by a strong demand for low-cost and a growing base of first time tablet buyers, sales of Android tablets have grown a whopping 127% in 2013 to become the top tablet operating system in world. In contrast Apple’s market share dropped 16.8% in the same year.
Android may be the dominant tablet operating system, iPad remains the top selling tablet brand in 2013 selling almost double the number of tablets compared to its closes rival, Samsung. Apple sold over 70,000 tablets accounting for 36% of the global market share while Samsung sold just under 37,000 tablets making up 19% of the worldwide tablet market.
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