When Sony introduced its new Xperia X series last year, we thought Sony had completely gone bonkers. It replaced its high-end Xperia Z line with products that are severely overpriced for what it was offering.
The Xperia X, for example, was doomed from the start. It’s a mid-range smartphone that went on sale for RM2,499 in Malaysia. It had a Snapdragon 650 processor, a 23MP camera that doesn’t shoot in 4K and it isn’t even water resistant. Nobody is going to pay flagship price for that. The RM1,999 Xperia X Compact didn’t fare much better either.
During its investor relations event, Sony appears to have learnt their lesson and they are abandoning this whole “premium standard” category altogether.
Sony Mobile will be making its usual showing at MWC 2017. Apparently, they have sent invites for the event that’s happening on 27th February at Barcelona. With Sony having just one proper flagship for 2016, we expect them to continue the same trend again for this year.
Almost immediately after Android 7.0 is officially rolled out, the folks over at Sony Mobile has published a software upgrade roadmap for its current Xperia devices.
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Sony‘s efforts to revamp their smartphone lineup has resulted in the birth of their Xperia X series. Initially, the Japanese company started out with three devices but has since added two more to their roster. Today, three of those five new smartphones arrive on our shores — the Xperia XA, XA Ultra and X.
Sony made a bold choice this year, revamping their entire smartphone lineup at MWC 2016, ditching the Xperia Z series and opting for the refreshed Xperia X. It looked good at the launch, as the three devices seemed to have their own identity and fit into their separate categories.
Then, awhile back, Sony announced that they were bringing the Xperia X line to Malaysia, we were quite hopeful. Now, we’re not so sure.
Sony sent a message with their recent launch at the Mobile World Congress 2016 when they launched the brand new Xperia X series. This was a sign that the company was ditching their classic Xperia Z line and many questioned if it was the right move. Are these new devices good enough to live up to the name?
Well, you can find out soon enough as Sony are launching their latest Xperia X line here in Malaysia next week.